Обязанности: Deliver Annual Operating Plan (AOP) and optimize RMN mix for brands based on ROIe models. Build and maintain national/customer ROIe models; share insights and recommendations. Develop and execute Test & Learn agenda, including innovative RMN media testing. Plan and execute RMN campaigns, ensuring efficiency and ROI-positive results. Требования: Higher education At least 5-year media / insights experience in FMCG company (PEP preferable) Outstanding research and modelling expertise as a must Strong analytical capabilities to evaluate specific media efficiency & effectiveness as well as effectiveness of total media mix Sufficient knowledge in marketing, communication & consumer research Strong project management and leadership competencies Fluent English