Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

Your Impact

The primary responsibility of this role is to support the Marketing Manager and Marketing lead by develop and implement marketing tactics that support the overall marketing strategy and vision. This individual assists the achievement of key business objectives, coordinates across marketing and across the organization to bring tactics to life across an omni-channel platform inclusive of multiple marketing channels. The Sr. Marketing Analyst has responsibility for aligning the Marketing priorities with key stakeholders and \"activation partners\" and builds consumer messaging in order to drive traffic and sales. This individual also demonstrates the ability to be a self-starter, create process and new steps from start to finish and requires minimal input to bring a marketing tactic to market. He/she also understands consumer motivations, media trends and competitive trends and makes informed recommendations to the marketing team and key stakeholders around how to drive traffic and deliver total company KPIs.

What You Will DoAssists in the development and advancement of Lowe’s marketing strategy by crafting and delivering marketing tactics on time and on budget to ensure that project results are in line with corporate expectationsDesigns and implements processes that solve complex organizational problems from start to finish with limited input; ability to self-start and self-motivate themselves and cross functional team membersCollaborates cross-functionally to make efficient use of the organization capabilities and to maximize ROIManages multiple projects and stakeholders to prioritize projects with the most impact on operational goals; helps to influence decisions across the organization to drive consumer relevance and engagementInterprets financial data and understands the implications to the business to assist the Marketing Manager and Marketing lead with the development of a viable Marketing strategy and tacticsReviews competitive market data across marketing channels to influence future project workRequires understanding of each channel (mass and digital) and an evolving knowledge of channels consumers interface with regularly which shifts day to dayIndirect oversight of marketing budget for programs; responsible for delivering projects across the organization on time, on budget and on brand
Minimum QualificationsBachelor’s degree in Business, Communications and Marketing or equivalent years of experience in lieu of education requirement, if applicable1 Year Experience in Marketing or related field
Preferred Skills/EducationExperience in the Retail industry

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.