he Marketing Specialist will be responsible for executing effective marketing strategies, developing campaigns, analyzing the effectiveness of campaigns and developing lead generation programs for the Corporate in Italian Legal Market .

Ultimately, you will be responsible for knowing the market and our customers, and executing strategic marketing plans that deliver on our business goals.  

Duties And Responsibilities

Own and execute a marketing plan for achieving defined lead generation & customer retention targets for our products in Italian Legal Market.Collaborate with Product Marketing, Digital Marketing and Sales teams to plan and execute marketing campaigns (acquisition, nurturing, retention, loyalty)Generate qualified leads through a mix of marketing channels and tactics to fill the top of the sales funnel, including but not limited to events/webinars, sponsorships, PR/outreach, telemarketing, email marketing, SEA, etc…Work with digital and central marketing services team to develop relevant brand-aligned content  and campaign assets for online/offline promotions (ie. articles, whitepapers, emails, landing pages, social media posts, ads, etc..)Set, allocate and monitor budget spending across all channelsAnalyze data to determine campaign efficiency, compare against KPIs, optimize MROIReview progress with management, make adjustments to plans as necessary, maintain overview of lead activity and scoringIdentify & work with customers to develop testimonials, case studies and references, and amplify the « voice of the customer » in the marketProvide needed market and product information to support centralized marketing programs (ie. SEM, SEO, CRO, PR/Comms) as requiredContribute to market research as requiredNetwork with industry experts and potential clients to drive brand awarenessGather customer feedback to inform sales and product teamsPrepare all documentation to support the sales networks

Job Qualifications

Competencies

Proven work experience as a Marketing Specialist or similar roleFamiliarity with B2B lead generation campaignsProficiency in MS Office (in particular excel)Knowledge of SEO and Google AnalyticsExperience with running integrated marketing campaigns using channels like social media (paid & organic), email, display, referralStrong organization and prioritization skillsAbility to work well in a fast-paced, collaborative, international environmentExcellent analytical, communication and presentation skillsGood knowledge of English (written, spoken)Expérience with CRM or similar tool

Education & Experience

Education

Degree in Economics, Marketing, Communications, Public Relations, Jurisprudence or relevant field

Experience

At least 4 years of experience in the rôle in similar business contexts

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.