The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with several cross-functional teams to create campaign strategies that drive awareness and affinity with the products and services we support.

 

As a Senior Marketing Associate on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Affluent Segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can drive quantifiable business results. 

 

Job Responsibilities:

Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Affluent customer segmentSupport campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycleContribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channelsDevelop test-and-learn agenda by working across a cross-functional team Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Affluent customer segmentPartner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and resultsPartner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

 

Required Qualifications, Capabilities & Skills:

4 year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experienceKnowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display mediaStrong analytical, problem solving and planning skillsCan manage multiple projects simultaneously within tight deadlinesExcellent written and verbal presentation skillsHighly proficient in Microsoft Excel and Power Point

 

Preferred Qualifications, Capabilities & Skills:

Financial services industry experience; Affluent customer segment experience Develops strong partnerships; leads through collaboration; recognized as a team playerProven ability to take initiative, influence others, and achieve resultsComfortable with continuously changing priorities in a highly matrixed organization