embecta is a global diabetes care company that is leveraging its 100-year legacy in insulin delivery to empower people with diabetes to live their best life through innovative solutions, partnerships and the passion of more than 2,000 employees around the globe. For more information, visit  embecta.com  or follow our social channels on  LinkedIn ,  Facebook ,  Instagram  and X (http://twitter.com/embecta) .  **Why join us?** A career at embecta means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to work.  Here our employees can fulfill their life’s purpose through the work that they do every day. You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding culture.  Our Total Rewards program – which includes competitive pay, benefits, continuous learning, recognition, career growth and life balance components – is designed to support the varying needs of our diverse and global employees. **Brand & Portfolio Management** + Develop and execute upstream and downstream strategies for the insulin injection portfolio and upcoming product launches. + Manage product positioning, messaging, and branding in line with corporate strategy. + Lead brand-compliant demand generation initiatives to support ambitious sales targets. **Go-to-Market Execution** + Adapt strategies according to go-to-market models (tender,retailB2B) and regional realities, ensuring relevance and impact at local level. + Implement and execute local plans across tender and retail channels. + Manage the end-to-end tender process, from tender education to tender submission and post-award activities, driving demand generation and prescription. + Translate strategies into impactful in-market campaigns and tactics, defining _“Where to Play and How to Win.”_ + Collaborate with Sales to define and implement effective campaigns, ensuring close attention to the specific needs and dynamics of each region while maintaining a helicopter view to guarantee strategic alignment and consistency across Southern Europe. + Upskill and train the sales team to ensure they are confident and proficient in delivering promotional pitches and using marketing materials effectively + Enhance execution through advanced utilization of CRM platforms (Marketing Cloud, Pitcher, SFDC). **Customer & Market Engagement** + Ability to **develop and tailor value propositions** for diverse stakeholders including healthcare professionals, patients, patient associations, pharmacies and payers. + Plan **and execute congress activities** and **KOL (Key Opinion Leader) engagement programs** to enhance market visibility and credibility. + Manage stakeholder with the ability to adapt messaging to different audiences. + Solid understanding of healthcare market dynamics and customer engagement strategies. **Performance Monitoring & Analytics** + Own the measurement framework by tracking KPIs, market share, and ROI of marketing initiatives, ensuring transparency and accountability across all channels. + Conduct in-depth competitor benchmarking and market intelligence analysis, translating insights into strategic adjustments that strengthen competitive positioning. + Leverage advanced analytics tools to generate actionable insights, transforming complex data sets into clear recommendations that drive business growth. + Translate numbers into strategy by connecting performance metrics with commercial objectives, ensuring marketing investments deliver maximum impact + Embedding a culture of evidence-based decision-making. + Continuously optimize campaigns and tactics through rigorous testing, measurement, and refinement, ensuring resources are allocated effectively. **Travel** + Domestic: Regular travel within Italy to collaborate with the Italian Sales Team. + International: Occasional travel to Iberia and EMEA regions, estimated at less than 20% of total working time. embecta is an Equal Opportunity/Affirmative Action Employer.  We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.