Job Description

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The CRM Marketing Manager is responsible for the coordination and development of transactional, lifecycle, and promotional email marketing campaigns in Salesforce Marketing Cloud to support business goals in customer acquisition, loyalty, and retention. The CRM Marketing Manager will collaborate closely with internal teams to support the execution of CRM campaigns and operations. This role will be part of the Consumer Marketing team.

Responsibilities: Internally executed campaigns: Take a hands-on role in building, testing, and executing email journeys and campaigns in Salesforce Marketing Cloudto deliver multi-touch communicationsAgency-executed campaigns: Coordinate with internal stakeholders and agency partner(s) on key deliverables and milestones in the end-to-end email campaign development and deployment process, including campaign briefs, creative development, asset deliverables, internal reviews and approvals of proofs and deployment plansSupport transactional SMS campaigns in Salesforce Marketing CloudPrepare and manage data extensions to structure and store data effectively within SFMCUse data to segment audiences for targeted and personalized marketing effortsKnowledge of CRM best practices and CAN-SPAM compliance lawsParticipate in the team’s day-to-day CRM team protocols and maintain the CRM campaign calendarCollaborate cross-functionally to plan and strategize content creationProofread, edit, and fact-check content to ensure communications are accurate and compelling, that disclaimers are correct, and that brand guidelines have been followedFacilitate the internal review and approval process for emails and SMS, and ensure feedback is implementedTest and complete quality assurance of emails, ensuring compatibility with web browsers and email clients and all links, images, subject lines, personalized fields, and list segments are accurate and working properlyAssist with A/B testing of communicationsKeep documentation up to date with changes in email / SMS content


Qualifications:

Required Work Experience:

5+ years of experience with Salesforce Marketing CloudAt least 9-10 years of IT Industry experience

Preferred Work Experience:

Healthcare industry experience would be a bonusCompletion of the Salesforce Marketing Cloud Email Specialist OR Administration Certification  Team-oriented with the ability to work well with diverse, cross-functional teams in a matrixed organizationCapable of working autonomously in a fast-paced environmentCan self-prioritize tasks and context switch as neededMust be comfortable with a deadline-driven environment

Required Skills:

Email marketing and customer journey knowledgeExcellent project management skills, including management of agencies and vendors to ensure executionAbility to organize, prioritize, and manage multiple tasks with great attention to detailSuperb written communication skills, including drafting content and proofreadingFamiliarity with project management tools, preferably Jira

Technical/Job-Specific Knowledge:

HTML and CSS knowledgeHands-on experience with Salesforce Marketing Cloud required, including experience with Journey Builder, Email Studio, and Automation Builder, and familiarity with AmpscriptSQL querying knowledgeWell versed in API integration with other platforms (CRM/Web).

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Quest Diagnostics honors our service members and encourages veterans to apply.

While we appreciate and value our staffing partners, we do not accept unsolicited resumes from agencies. Quest will not be responsible for paying agency fees for any individual as to whom an agency has sent an unsolicited resume.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets or any other legally protected status.