Job Description Insight Global is looking for a B2B Marketing Manager to join their clients team on a 6 month contract to hire. This candidate will be driving demand generation and cross-channel campaigns to support the institution’s workforce solutions mission and goals. Along with the Sr. Director of Marketing, B2B, this role supports and leads strategic and tactical marketing efforts, including social media, paid search, email, and sales enablement. This role optimizes lead generation and brand awareness. It serves as a brand evangelist, fostering strong internal and external relationships. What You’ll Do: - Strategic Planning: Support strategy and vision for the B2B marketing practice. Guide development and execution of marketing strategies that align with business objectives, customer journeys, and drive business growth. Collaborate with stakeholders to contribute to the development of strategic plans and objectives. - Marketing Execution: Oversee development and execution of marketing efforts across the full customer journey, including digital, content, social media, distribution, email, paid, and events, ensuring alignment with client objectives and KPIs. - Client Engagement and Relationship Management: Manage client engagements, serving as a strategic advisor, to drive development of full-funnel marketing strategies, campaigns, and initiatives that deliver measurable results and exceed client expectations. Build and nurture strong, long-lasting client relationships, serving as a trusted partner and advisor to internal clients. - Cross-Functional Collaboration: Provide strategic guidance and direction to cross-functional teams, including creative and production, to ensure seamless execution of strategic recommendations. - Performance Analysis: Monitor and analyze campaign performance and client metrics, providing insights and recommendations for optimization and improvement, and ensuring the achievement of client KPIs and ROI targets. - Innovation and Thought Leadership: Drive innovation and thought leadership within the B2B marketing practice, staying abreast of industry trends, emerging technologies, and best practices, and sharing insights with clients and internal teams. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements - Bachelor’s degree or equivalent combination of education and experience. - 5+ years of experience in an ad agency or internal marketing department. - 3+ years of experience in B2B marketing/marketing strategy within Education, Higher Education or Healthcare Industries - 5+ years of experience in digital marketing and cross-channel campaigns. - Experience in budget management. - Experience in demand generation and campaign management. - Experience in healthcare and/or online education marketing, search engine optimization (SEO) and Search Engine Marketing (SEM). - Negotiation, digital marketing acumen, account management, relationship building, strategic development, campaign development, Key Performance Indicators (KPI) reporting, marketing automation, email marketing best practice, and branding best practice - Experience with Monday.com or other project management softwares