Job Title

Marketing Manager

Job Description Summary

The Marketing Manager is responsible for the execution of Marketing and Business Development strategies across the entire Boston/New England market. Daily responsibilities include managing the Marketing and Business Development efforts, creative strategy, as well as creating, designing, and developing, material as needed. This position will lead a Marketing team and will collaborate with other local, regional and corporate Marketing teams to execute strategic vision of special projects and as requested by fee-earners and broader Service Delivery teams. The Marketing Manager is ultimately accountable for providing an exceptional level of marketing support and expertise.

Job Description

ESSENTIAL DUTIES AND RESPONSIBILITIES

General Marketing

Execute Marketing plan to support the overall marketing and business objectives

Responsible for the execution of Marketing strategies in local market

Use market, client, and industry insights to inform business strategies and optimize impact of marketing spend

Review and guide marketing efforts (both communication development and delivery) for alignment and support of market-specific business objectives, include Service Delivery, Operations and fee-earners as required

People management

Oversee, manage, and lead execution of external marketing events, including coordination with external vendors and other internal business functions

Maintain project schedules and delegate activities

Ensure timely delivery of deliverables

Keep Senior Marketing Manager apprised of issues, progress, and status of projects

Review all material to ensure brand guidelines and standards are followed

Coordinate with other marketing professionals to develop and share best practices within and across markets

Track and report monthly statistics, trends, key wins, major events, and other regional information to Leadership

Business Development

Responsible for leading, providing strategic direction and executing on Business Development projects (both proposals and client presentations) in partnership with fee earners and service line teams

Lead the strategic direction for the messaging, content, and marketing materials to be developed, following the guidelines of C&W’s BD “Proposing Solutions” approach

Manage incoming requests from fee-earners or collect information and scope of services pertinent to the request

Ensure development of agreed upon expectations, timelines and project milestones with project team at project outset, and ensure management of those expectation, timelines and milestones throughout the process

Work with team to write or oversee proposal and presentation content and review with fee-earners and key responsible affiliates

Facilitate review of materials and address any feedback from fee-earners and key responsible affiliates

Ensure the delivery of a clean final product to fee-earner or client

Share best practices with broader Marketing team

BACKGROUND & EXPERIENCE

Demonstrated experience should include:

Bachelor’s Degree required

5+ years of experience, preferably in Marketing

Commercial real estate or professional services experience strongly preferred

Strong ability to problem-solve with the ability to work effectively, efficiently, independently and as a team leader in a deadline-driven, dynamic office environment

Experience serving as primary marketing leader overseeing a team of marketing professionals for an office or revenue group

Experience supporting all associated advertising, events and business development activities in compliance with corporate guidelines

High level of proficiency in Microsoft Office Suite and Adobe Creative Suite

Ability to interface with and communicate with clients

COMPETENCIES

Excellent written and oral communication skills

Strong presentation skills

Advanced analytical, problem solving, and conceptual skills

Exceptional leadership skills

Ability to work effectively in a culturally and educationally diverse environment

Ability to influence peers and leaders

Ability to successfully lead and mentor team members

Successful track record of marketing results

Cushman & Wakefield is an Equal Opportunity employer to all protected groups, including protected veterans and individuals with disabilities. Discrimination of any type will not be tolerated.

In compliance with the Americans with Disabilities Act Amendments Act (ADAAA), if you have a disability and would like to request an accommodation in order to apply for a position at Cushman & Wakefield, please call the ADA line at 1-888-365-5406 or email HRServices@cushwake.com. Please refer to the job title and job location when you contact us.

INCO: “Cushman & Wakefield”