Description The Marketing and Discovery (M&D) team enables Amazon Private Brands' (APB) vision of "making every day better with the most trusted products on the planet" by building recognizable and valued brands with bar-raising experiences for every item and customer touchpoint. Through diverse expertise spanning product, engineering, science, marketing, and design, we ensure each ASIN is discoverable to customers at the right place and right time. We proactively identify critical inputs affecting brand experience and discoverability, pinpoint precise actions to address deficiencies, and partner across APB to implement solutions that drive continuous improvement. Our systematic approach enables execution at scale, setting new standards of excellence across Amazon. We are looking for a Marketing Manager to join the NA Private Brands team, responsible for driving customer awareness and engagement through strategic marketing initiatives. This role will partner closely with New ASIN Health & Growth in APB (NAHG) and North America Stores Marketing (NASM) teams to deliver impactful onsite experiences that fuel growth for our private brands portfolio. The candidate will own three core areas: 1. New Products Go-to-Market (GTM): Invent and simplify the marketing pipeline for new product launches, including ASIN curation and co-developed launch strategies in collaboration with NAHG and NASM teams. 2. Branded Activations & Category Flips: Lead and manage branded activation workstreams and category flip initiatives in partnership with NASM stakeholders to drive visibility and conversion. 3. Evergreen Onsite Campaigns: Own high-impact initiatives such as the Mosaics program, maintain the 15M marketing calendar, and coordinate closely with channel owners to maximize ongoing campaign performance. This role is critical to M&D's 2026 priorities, including growing new product success rates, and establishing APB brands as the definitive choice for quality and convenience across every customer interaction. Key job responsibilities New Products Go-to-Market (GTM): 1. Invent and simplify the marketing pipeline for new product launches in close collaboration with NAHG & APB business teams. 2. Lead ASIN curation efforts and co-develop launch strategies with NASM to accelerate new product visibility and adoption. 3. Partner with cross-functional teams to reduce launch timelines and improve new product success rates. Branded Activations & Category Flips: 1. Manage and lead branded activation workstreams end-to-end in partnership with NASM stakeholders. 2. Drive category flip initiatives to increase APB brand visibility and conversion across key customer touchpoints. 3. Coordinate execution with cross-functional partners to deliver cohesive branded experiences. Evergreen Onsite Campaigns: 1. Own high-impact initiatives such as the Mosaics program to drive ongoing customer engagement and discovery. 2. Maintain and optimize the 15M marketing calendar in close coordination with NASM and channel owners. 3. Identify new opportunities to feature private brands onsite and expand presence across high-converting placements. Analytics & Optimization: 1. Use analytical insights to create actionable strategies that increase marketing effectiveness against goals. 2. Execute A/B tests to optimize creative, placement, and campaign targeting. 3. Own reporting of key marketing metrics to leadership, including customer acquisition, engagement, and retention. Stakeholder Management: 1. Earn trust and maintain strong relationships with key stakeholder teams across NAHG, NASM, and channel owners to drive program support. A day in the life As a Marketing Manager on the NA Private Brands team, you will collaborate daily with NAHG and NASM partners to drive product launches, branded activations, and evergreen campaigns. You'll analyze campaign performance, optimize onsite placements, and coordinate marketing calendars with channel owners. Your work directly impacts millions of Amazon customers by ensuring APB products are discoverable at the right place and time. You'll solve challenges around launch velocity, brand visibility, and campaign effectiveness—balancing strategic planning with hands-on execution to deliver measurable growth for our private brands portfolio. About the team The Marketing and Discovery (M&D) team is on a mission to make Amazon Private Brands the most trusted and discoverable products for customers worldwide. We bring together diverse expertise spanning marketing, product, engineering, science, and design to ensure every ASIN reaches customers at the right place and right time. Our team thrives on innovation, collaboration, and a systematic approach that enables execution at scale. We set new standards of excellence across Amazon by proactively solving complex challenges and continuously raising the bar on brand experience. If you're passionate about building beloved brands and driving measurable impact, you'll find a home here. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives - Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices. - Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences. Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits . USA, WA, Seattle - 109,100.00 - 160,000.00 USD annually