About Us:

Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv’s platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.

Predactiv is seeking a Marketing Director to lead our marketing strategy and execution across brand, demand generation, and lead generation, and growth initiatives. This role owns how Predactiv shows up in the market, defining our positioning, amplifying our voice through thought leadership and industry presence, driving qualified lead growth, and driving measurable business impact across our data and technology offerings.

This is a hands-on role suited for a Marketing leader who combines strategic thinking with execution and thrives in environments where Marketing plays a meaningful role in shaping market perception and driving growth.

Responsibilities:

Brand Marketing and Market Presence

Lead and execute an integrated marketing strategy across brand and demand generationOwn brand positioning, messaging, PR, thought leadership, and industry presencePlan and execute industry conferences, sponsorships, and local sales events to support pipeline, awareness, and generate demandDrive content distribution across channels including website, email, social and partner platformsStay informed on trends across AI, digital advertising, privacy, and measurement to inform brand positioning and campaign directionLeverage HubSpot and AI tools to improve content workflows, campaign execution and operational efficiency

Demand and Lead Generation

Own a lead generation strategy and execution to drive growthDesign and execute demand programs that convert awareness and engagement into measurable outcomesDevelop and optimize lead capture, nurturing, and follow-up frameworks in collaboration with internal teamsContinually test, measure, and refine lead generation initiatives based on performance and ROI

Campaign Strategy and Execution

Drive content and distribution across websites (Predactiv and ShareThis), SEO/AEO, lifecycle email, organic social (with focus on LinkedIn), and paid media, with clear ROI accountabilityMonitor, analyze, and report on campaign performance, ROI and pipeline contributionDeliver actionable insights through dashboards, reporting, and KPI reviews; own budgets, forecasting, and spend optimization

Marketing Operations and Cross-Functional Alignment

Strengthen marketing processes and communications to improve alignment and execution efficienciesManage agencies and vendors, aligning with budgets with accountability to outcomesPartner with Product Marketing and Product Leadership to align brand initiatives with key launches and strategic momentsDeliver actionable insights that provide value to clients and create entry points with prospective customersLeverage HubSpot and AI tools to improve content workflows, campaign execution and operational efficiencyQualifications:10+ years of B2B marketing experience, with a strong track record across brand, demand and lead generation, and PRDemonstrated ability to design and execute lead generation programsExperience in data, SaaS, MarTech, ad-tech, or technology-driven businessesUnderstanding of SEO and AEO practicesProficiency with analytics and measurement tools such as Google Analytics, Mixpanel, or similar platformsExperience managing agencies, budgets, and cross-functional initiativesExceptional communication, storytelling, and stakeholder management skills