Marketing Associate

Addendum A – Digital Marketing Associate

The Marketing Associate handles a wide variety of situations and priorities involving the routine and non-routine functions for the Marketing department. Initiates and executes key components of the Digital Marketing plan including assisting with Marketing Operations, performance reporting and content development.

Responsibilities:

Coordinates Marketo operations Responsible for Drift Manages CE database reports, audits and lead management. Coordinates web updates (WordPress) and web reports (GA). Analyze performance data from email, display, paid social, website, and events. Assist with integrating Marketing technology stack. Help create content to support online visibility. Drafts marketing website content as needed. Other duties as assigned.

 

Basic Qualifications:

Knowledge of, or desire to learn Digital Marketing tools and techniques Solid computer skills, including MS Excel and PowerPoint Strong organizational and planning skills Ability to build effective relationships at various levels of the organization to drive results and provide excellent service. Works well with a cross-functional team and have a strong understanding of lead generation.

 

Preferred Qualifications:

Strong skills in Excel or Google Sheets, especially for reporting and data analysis Experience in generating content and SEO fundamentals.

 

Education:

A Bachelor’s Degree in Marketing, Communications or related field or equivalent qualification

Travel:

5%

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