At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This Position reports to:

Regional Sales Manager - MEA, MOIM

 

Your role and responsibilities

In this role, you will have the opportunity to contribute to business objectives through the development and deployment of innovative and effective marketing communications activities in line with global and local communication strategies, standards, and guidelines. Each day, you will be responsible for developing the marketing communication strategy and maintaining the positive image of the company and its brand and value proposition in the minds of the customers. You will also showcase your expertise by ensuring relevant marketing communication strategy and plans align with global marketing, corporate, and country communications strategies and guidelines.

The work model for the role is: {onsite}

This role is contributing to the {Motion} in {UAE}.

You will be mainly accountable for:

Adapting and developing promotional activities using events, fairs, online communication campaigns, print media, and other communications vehicles to promote products, systems, and services across the lifecycle.Stimulating lead generation through advertising, sponsorship, and other promotional activities.Ensuring sound communication across multiple and appropriate trade media in line with the ABB communications framework to extend the company’s visibility.Ensure regional alignment with global and local business strategies, adapting initiatives to local market needs.Lead and execute marketing and communications activities in MEA Region, including campaigns, events, media, and internal communications.Coordinate product launches, campaigns, and demand generation activities, ensuring consistency and impact.Support business growth by tailoring global content and messaging for regional customers and stakeholder audiences.Provide guidance on brand management, digital presence, PR, and internal communications within the region.Monitor and report on marketing performance, KPIs, and market insights at both country and cluster levels.

Qualifications for the role

Strong leadership skills with experience in managing multicultural, multi-country stakeholders.Hands-on execution ability combined with a strategic mindset.Proven expertise, 7 + years in technical B2B/industrial marketing and communications.Strong interpersonal and stakeholder management skills, capable of working with both local and global leaders.Experience in brand management, demand generation, digital channels, and media relations.Analytical skills to measure performance and optimize activities.Fluent English and Arabic; other regional languages an advantage.
What’s in it for you?

We empower you to take the lead, share bold ideas, and shape real outcomes. You’ll grow through hands-on experience, mentorship, and learning that fits your goals. Here, your work doesn’t just matter, it moves things forward 

Benefits

ABB offers a full range of benefits to help you thrive at work and beyond.

Call to Action

Contribute to a collective vision. This is where progress takes flight, teams turn ideas into impact, and we define what’s next. Run What Runs the World. 

EVP Hashtags 

#ABBCareers  

#RunwithABB 

#Runwhatrunstheworld 

We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.