登士柏西诺德是全球最大的专业牙科产品和技术制造商，拥有 130 年的历史，致力于为全球牙科行业及患者提供服务。登士柏西诺德开发、生产并销售综合解决方案，提供牙科、口腔保健产品并拥有世界顶尖品牌组合的其它医疗设备耗材。登士柏西诺德的产品提供创新、优质且有效的解决方案，推进病患保健并传递更优质更安全和更快捷的牙科产业服务。登士柏西诺德的全球总部位于美国北卡罗来纳州的夏洛特市。公司的股票在美国纳斯达克证券交易所上市，股票代码为 XRAY。

 

坚持人尽其才

 

时至今日牙科的发展迅速，但我们致力将它发展的更好。我们的员工有着对于创新的热情并承诺将其运用于提升口腔健康。我们以卓越表现和个人责任感为生活目标，在一支全球化团队中为了牙科患者的健康和牙科专业人士的服务，互相激励发挥个人的最大能力。如果您想要在一个塑造行业发展的团队中成长和发展，我们期待优秀的您的加入。

 

如果您在Dentsply Sirona工作您会获得：

 

快速的提升发展-正如我们致力于最优的专业领域发展

 

更优的表现-因为您身处于推动高绩效的企业文化中

 

塑造行业发展-您将与作为市场领导者的我们一起持续推动创新

 

创造不同-您会与我们共同提升全球的口腔健康  

 

 

Responsibilities:

Brand Strategy and Development

Lead the development of the company’s overall brand strategy and annual growth plan, with a focus on differentiated brand positioning and core value proposition. Optimize brand strategy and communication direction based on medical device market trends, competitor analysis, and clinical/customer insights. Establish brand KPIs (e.g., brand awareness, market share of voice, academic recognition) and monitor progress regularly.

Online and Offline Brand Communication

Lead multi-channel brand communication, including social media, company website, digital platforms, and offline campaigns. Develop content calendars to ensure consistent, professional, and compliant messaging across channels. Monitor communication performance and optimize strategies to enhance both academic and market impact.

SEO Planning and Optimization

Develop and lead SEO strategies, focusing on medical industry keywords, clinical terms, and technical solutions. Track SEO metrics (keyword rankings, organic traffic, bounce rates) and propose optimization recommendations. Collaborate with internal content teams or external vendors to produce professional articles, white papers, and clinical case studies.

Brand Collateral Management

Manage various brand materials, including product brochures, case studies, clinical research summaries, presentations, and video content. Ensure materials are updated, professional, compliant with medical regulations, and readily usable internally. Maintain a content repository to support cross-product-line use and knowledge accumulation.

Public Relations and Crisis Management

Lead relationships with industry media, manage PR initiatives, and coordinate academic media partnerships. Plan press releases, media coverage, and academic collaborations to strengthen the company’s brand influence in the medical device field. Monitor industry sentiment, develop crisis management plans, and lead external communications during critical events to protect brand reputation.

Company Event Strategy (Strategic Focus)

Lead strategic planning for company-wide events, including industry exhibitions, academic workshops, customer trainings, and cross-product-line academy events. Develop annual event strategies: define objectives, themes, business priorities, and resource allocation. Coordinate cross-departmental resources and key stakeholders to ensure alignment with brand strategy, product line promotion, and market goals. Evaluate the impact and effectiveness of events, providing insights to guide future strategic planning.

Academic Event Management

Plan, organize, and execute academic events such as clinical workshops, symposia, advisory boards, and academic training programs. Ensure scientific accuracy, compliance, and alignment with medical strategy and product messaging in all academic activities. Coordinate with clinical advisors, KOLs, product teams, and marketing partners to deliver high-quality academic content. Monitor event impact (e.g., academic reach, participant feedback, scientific influence) and provide recommendations for continuous improvement.

Cross-Functional Collaboration

Collaborate closely with sales, product managers, clinical advisors, and other departments to ensure brand alignment across all product lines. Provide internal support for brand communication, such as training materials, external messaging, and presentation guidance. Coordinate cross-functional resources to ensure consistent brand application and strategic alignment across the organization.

Managing Subordinates

Set job appraisal objectives, balancing daily product management work and personal development for the subordinates Manage and coach subordinates in carrying out strategical analysis of market data and product insights. Monitor the daily work of subordinates, provide feedback and guidance when needed Create a development plan and establish development dialogues with subordinates, including internal and external training.

 

Requirements:

Education

Bachelor's degree or above in Marketing, Communications, Public Relations or related majors

Experience

Minimum 5 years in marketing communications or brand management, preferably in medical devices, life sciences, healthcare equipment, or high-tech industries. Proven experience leading brand strategy, marketing communications projects, or academic/training event planning. At least 3 years of team management experience is a must Dental market experience is preferred Good leadership and teamwork spirit Strong data analytical skills and strategic thinking capability Show strong initiative in work Excellent written and spoken English Ability to build networks and rapport within China (cross-functional and among different departments) and internationally Proactiveness

 

 

登士柏西诺德提供平等的就业机会，反对就业歧视。所有符合资格的申请人都将纳入候选人的考虑中，不分种族、肤色、宗教、性别、国籍、年龄、性取向，不歧视残疾人和退伍军人。我们非常感谢您对登士柏西诺德的关注。如果您填写在线申请时因为身体不便需要帮助，请发送“求助申请”到careers@dentsplysirona.com。请确保邮件主题含有“求助申请”。