登士柏西诺德是全球最大的专业牙科产品和技术制造商，拥有 130 年的历史，致力于为全球牙科行业及患者提供服务。登士柏西诺德开发、生产并销售综合解决方案，提供牙科、口腔保健产品并拥有世界顶尖品牌组合的其它医疗设备耗材。登士柏西诺德的产品提供创新、优质且有效的解决方案，推进病患保健并传递更优质更安全和更快捷的牙科产业服务。登士柏西诺德的全球总部位于美国北卡罗来纳州的夏洛特市。公司的股票在美国纳斯达克证券交易所上市，股票代码为 XRAY。 **坚持人尽其才** 时至今日牙科的发展迅速，但我们致力将它发展的更好。我们的员工有着对于创新的热情并承诺将其运用于提升口腔健康。我们以卓越表现和个人责任感为生活目标，在一支全球化团队中为了牙科患者的健康和牙科专业人士的服务，互相激励发挥个人的最大能力。如果您想要在一个塑造行业发展的团队中成长和发展，我们期待优秀的您的加入。 如果您在Dentsply Sirona工作您会获得： **快速的提升发展-正如我们致力于最优的专业领域发展** **更优的表现-因为您身处于推动高绩效的企业文化中** **塑造行业发展-您将与作为市场领导者的我们一起持续推动创新** **创造不同-您会与我们共同提升全球的口腔健康** Responsibilities: **Brand Strategy and Development** + Lead the development of the company’s overall brand strategy and annual growth plan, with a focus on differentiated brand positioning and core value proposition. + Optimize brand strategy and communication direction based on medical device market trends, competitor analysis, and clinical/customer insights. + Establish brand KPIs (e.g., brand awareness, market share of voice, academic recognition) and monitor progress regularly. **Online and Offline Brand Communication** + Lead multi-channel brand communication, including social media, company website, digital platforms, and offline campaigns. + Develop content calendars to ensure consistent, professional, and compliant messaging across channels. + Monitor communication performance and optimize strategies to enhance both academic and market impact. **SEO Planning and Optimization** + Develop and lead SEO strategies, focusing on medical industry keywords, clinical terms, and technical solutions. + Track SEO metrics (keyword rankings, organic traffic, bounce rates) and propose optimization recommendations. + Collaborate with internal content teams or external vendors to produce professional articles, white papers, and clinical case studies. **Brand Collateral Management** + Manage various brand materials, including product brochures, case studies, clinical research summaries, presentations, and video content. + Ensure materials are updated, professional, compliant with medical regulations, and readily usable internally. + Maintain a content repository to support cross-product-line use and knowledge accumulation. **Public Relations and Crisis Management** + Lead relationships with industry media, manage PR initiatives, and coordinate academic media partnerships. + Plan press releases, media coverage, and academic collaborations to strengthen the company’s brand influence in the medical device field. + Monitor industry sentiment, develop crisis management plans, and lead external communications during critical events to protect brand reputation. **Company Event Strategy (Strategic Focus)** + Lead strategic planning for company-wide events, including industry exhibitions, academic workshops, customer trainings, and cross-product-line academy events. + Develop annual event strategies: define objectives, themes, business priorities, and resource allocation. + Coordinate cross-departmental resources and key stakeholders to ensure alignment with brand strategy, product line promotion, and market goals. + Evaluate the impact and effectiveness of events, providing insights to guide future strategic planning. **Academic Event Management** + Plan, organize, and execute academic events such as clinical workshops, symposia, advisory boards, and academic training programs. + Ensure scientific accuracy, compliance, and alignment with medical strategy and product messaging in all academic activities. + Coordinate with clinical advisors, KOLs, product teams, and marketing partners to deliver high-quality academic content. + Monitor event impact (e.g., academic reach, participant feedback, scientific influence) and provide recommendations for continuous improvement. **Cross-Functional Collaboration** + Collaborate closely with sales, product managers, clinical advisors, and other departments to ensure brand alignment across all product lines. + Provide internal support for brand communication, such as training materials, external messaging, and presentation guidance. + Coordinate cross-functional resources to ensure consistent brand application and strategic alignment across the organization. **Managing Subordinates** + Set job appraisal objectives, balancing daily product management work and personal development for the subordinates + Manage and coach subordinates in carrying out strategical analysis of market data and product insights. + Monitor the daily work of subordinates, provide feedback and guidance when needed + Create a development plan and establish development dialogues with subordinates, including internal and external training. Requirements: **Education** + Bachelor's degree or above in Marketing, Communications, Public Relations or related majors **Experience** + Minimum 5 years in marketing communications or brand management, preferably in medical devices, life sciences, healthcare equipment, or high-tech industries. + Proven experience leading brand strategy, marketing communications projects, or academic/training event planning. + At least 3 years of team management experience is a must + Dental market experience is preferred + Good leadership and teamwork spirit + Strong data analytical skills and strategic thinking capability + Show strong initiative in work + Excellent written and spoken English + Ability to build networks and rapport within China (cross-functional and among different departments) and internationally + Proactiveness 登士柏西诺德提供平等的就业机会，反对就业歧视。所有符合资格的申请人都将纳入候选人的考虑中，不分种族、肤色、宗教、性别、国籍、年龄、性取向，不歧视残疾人和退伍军人。我们非常感谢您对登士柏西诺德的关注。如果您填写在线申请时因为身体不便需要帮助，请发送“求助申请”到careers@dentsplysirona.com。请确保邮件主题含有“求助申请”。