RELOCATION ASSISTANCE: Relocation assistance may be available

CLEARANCE TYPE: None

TRAVEL: Yes, 10% of the Time

Description

At Northrop Grumman, our employees have incredible opportunities to work on revolutionary systems that impact people's lives around the world today, and for generations to come. Our pioneering and inventive spirit has enabled us to be at the forefront of many technological advancements in our nation's history - from the first flight across the Atlantic Ocean, to stealth bombers, to landing on the moon. We look for people who have bold new ideas, courage and a pioneering spirit to join forces to invent the future, and have fun along the way. Our culture thrives on intellectual curiosity, cognitive diversity and bringing your whole self to work — and we have an insatiable drive to do what others think is impossible. Our employees are not only part of history, they're making history.

We are seeking a dynamic and innovative Manager of Brand Strategy and Marketing 2 to join our Brand Experience team. This individual will develop and drive some of Northrop Grumman’s highest priority and most visible brand communications and campaigns that advance our brand and reputation as a technology leader. 

This person will lead the enterprise brand strategy and marketing team and work closely across the communications organization to deepen our brand story, expand our presence in unexpected ways, and deliver measurable impact.

This position is preferred to be located in Falls Church, VA, but is also open to the DMV Washington metro area, including Linthicum, MD, and Baltimore, MD. This role reports to the Senior Manager of Enterprise and Talent Brand Strategy and Marketing.

This position plays a pivotal role in shaping and activating the future of our brand. The ideal candidate has deep brand management experience, a keen creative eye, an understanding of audience behavior, and the ability to design marketing strategies that spark meaningful connections. They will be a strategic leader, a cross-functional collaborator, and a champion of integrated brand marketing efforts that enhance visibility and build trust.

Key Responsibilities: 

Brand Strategy Development:

Lead the development and execution of comprehensive brand strategies that align to business goals

Shape and refine brand messaging, positioning, architecture, and naming in collaboration with senior leadership

Partner with creative teams to manage brand expression, ensuring a consistent look and feel across channels and experiences

Define and drive adoption of brand strategy and story across enterprise offerings

Marketing Campaign Management:

Develop and execute enterprise brand campaigns and tactical marketing strategies tied to business objectives

Partner with internal stakeholders to craft cohesive, audience-first marketing experiences

Develop advertising strategies that support sector and enterprise priorities, ensuring consistent messaging across audiences

Oversee media strategy and AdTech strategy, ensuring effective utilization of marketing technologies and media channels

Lead multi-channel marketing campaigns (digital, social, print, OOH, and experiential), optimizing for reach, resonance, and ROI.

Collaborate with internal teams (creative, content, social, PR, internal communications, events, sector program communication teams) and external agencies to produce compelling content and breakthrough campaigns

Bring creativity and rigor to strategy discussions, helping stakeholders and partners translate business needs into brand-building work

Partner with external agencies and internal teams to produce compelling creative content that resonates with target audiences

Lead creative, strategy-driven conversations with internal stakeholders and external agencies

Monitor and analyze campaign performance, making data-driven adjustments to improve outcomes and maximize impact

Strategic Planning and Analysis:

Partner with the Measurement and Insights team on market research and competitive analyses to identify trends, opportunities, and challenges

Maintain awareness of communications trends inside and outside the aerospace and defense industry to help guide decision-making

Develop brand marketing plans and forecasts aligned with enterprise business strategies

Evaluate brand marketing effectiveness and recommend improvements based on insight and analysis

Leadership and Collaboration:

Lead, inspire, and develop a team of brand and marketing professionals

Serve as a trusted advisor to senior leadership, providing strategic counsel on brand and marketing initiatives

Strengthen cross-functional partnerships to ensure unified brand expression across the organization

Basic Qualifications:

Bachelor's degree in a relevant field (e.g., Business, Communications, Marketing) with a minimum of ten (10) years of related experience (e.g., brand strategy, brand management, marketing, brand communications) OR Master's degree in a relevant field (e.g., Business, Communications, Marketing) with a minimum of eight (8) years of related experience (e.g., brand strategy, brand management, marketing, brand communications)

Proven experience leading and managing a team

Demonstrated success developing and executing successful brand and marketing campaigns

Expertise in brand architecture, creative strategy, messaging, and naming

Strong judgment and ability to remain agile in a fast-moving environment with rapidly shifting priorities

Proven experience in building productive working relationships with functional and/or business leaders

Ability to simplify complex information into clear, actionable strategies

Analytical mindset with a strong grasp of measurement and marketing performance

Exceptional written, verbal, and presentation communication skills  

Preferred Qualifications:

Master’s degree in Marketing, Communications, Business, or a related field

Strong understanding of media strategy and optimization across all types of media

Excellent collaboration and presentation skills as well as the ability to effectively interface with and influence all levels of management

Experience leading and mentoring individuals in their professional development

Ability to support and enhance strong communications standards, workflows and branding guidelines

Experience managing creative agency partnerships

Advertising or branding agency experience

Budget management experience

Exhibits a pioneering approach to push boundaries and develop creative solutions and capabilities to drive brand leadership

Salary Range: $129,300.00 - $193,900.00

The above salary range represents a general guideline; however, Northrop Grumman considers a number of factors when determining base salary offers such as the scope and responsibilities of the position and the candidate's experience, education, skills and current market conditions.

Depending on the position, employees may be eligible for overtime, shift differential, and a discretionary bonus in addition to base pay. Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results. Employees in Vice President or Director positions may be eligible for Long Term Incentives. In addition, Northrop Grumman provides a variety of benefits including health insurance coverage, life and disability insurance, savings plan, Company paid holidays and paid time off (PTO) for vacation and/or personal business.

The application period for the job is estimated to be 20 days from the job posting date. However, this timeline may be shortened or extended depending on business needs and the availability of qualified candidates.

Northrop Grumman is an Equal Opportunity Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. For our complete EEO and pay transparency statement, please visit http://www.northropgrumman.com/EEO. U.S. Citizenship is required for all positions with a government clearance and certain other restricted positions.