The Shopper Marketing Manager for Military, Specialty, and Business Development is tasked with implementing channel strategies outlined by the Senior Manager and executing Red Bull's shopper marketing programs within the Military and Specialty sectors. Additionally, this individual supports the Business Development team in acquiring new customers. They will lead the execution of shopper marketing initiatives that align with Red Bull's brand identity, address shopper needs, and balance both brand and customer priorities. Utilizing insights to convert shoppers into buyers, the Shopper Marketing Manager will work closely with the Senior Manager to craft programs ranging from standardized channel initiatives to custom retail-driven shopper activations. These efforts aim to strategically align brand and retailer objectives while positioning Red Bull uniquely with both retailers and shoppers. In essence, this role strengthens Red Bull’s presence across multiple channels by amplifying brand impact and providing revenue-generating solutions to retail challenges.