We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

We’re looking for a Marketing Technology Manager to support and optimize the systems that power our marketing operations. In this role, you will oversee the end‑to‑end content lifecycle and manage key marketing technology platforms to ensure efficient creation, approval, and distribution of marketing assets. You will work closely with marketing, creative, and technology partners to streamline workflows, enhance productivity, and drive operational excellence.

This role is ideal for someone who brings hands‑on Workfront expertise, enjoys improving processes, and thrives in a fast‑paced, collaborative environment.

ResponsibilitiesManage and optimize marketing technology platforms, including Workfront, and support digital asset management (DAM) and content management systems (CMS).Collaborate with IT and marketing partners to integrate tools and maintain data consistency across platforms.Oversee the full content lifecycle—from ideation through creation, approval, publishing, and archiving—and identify automation opportunities that improve speed and quality.Partner with the Asset Team to ensure strong governance practices, including workflow standards and metadata requirements.Configure, maintain, and optimize Workfront for project management, resource planning, reporting, and operational workflows.Monitor and enforce Workfront data cleanliness and best practices to drive adoption and effective use.Develop and deliver training programs, user guides, and onboarding materials to support platform adoption and user proficiency.Identify opportunities to streamline marketing workflows through automation, improved processes, and KPI monitoring.Serve as a subject matter expert and collaborate across creative, marketing, and technology teams to support timelines, deliverables, and operational alignment.

​​Required Qualifications

3+ years of experience in marketing technology, marketing operations, or a related role.Hands‑on administration and configuration experience with Adobe Workfront or a similar project management platform.Strong understanding of content lifecycle management and digital asset workflows.Excellent communication, problem‑solving, and project management skills.

Preferred QualificationsExperience with Adobe Experience Manager (AEM) or other CMS/DAM platforms.Familiarity with marketing analytics and reporting tools.Ability to manage multiple projects in a fast‑paced, deadline‑driven environment.Understanding of data structures and integration strategies across a marketing technology ecosystem.Knowledge of AI applications in marketing technology.

EducationBachelor’s degree in Marketing, Business, Information Systems, or equivalent experience.

Anticipated Weekly Hours

40

Time Type

Full time

Pay Range

The typical pay range for this role is:

$66,330.00 - $145,860.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

We anticipate the application window for this opening will close on: 02/07/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.