Manager, eCommerce Strategy (1 of 2 Openings)
Comcast
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
**Job Summary**
Location: Comcast Technology Center (CTC) 1800 Arch St, Philadelphia, PA
Hours: Monday – Friday, 1st Shift
Summary:
The Manager of eCommerce (Acquisition & Existing Customer) Strategy leads strategic sales planning, forecasting, and performance optimization across the digital channel for both acquisition and existing customer segments. This role drives revenue growth by developing personalization, upselling, and retention strategies informed by customer data and shopping behavior insights. The manager partners cross functionally to enhance offer management, merchandising, digital service integrations, chat optimization, and overall site experience. With end to end ownership of ecommerce performance, this leader monitors real time alerts, resolves customer journey issues, improves conversion flows, and oversees initiatives such as Mover’s Strategy, Recommendation Engine Driven Upsell, and Fall Out Order Management to ensure a seamless and high performing customer experience.
**Job Description**
**Drive Results**
+ Lead end‑to‑end ecommerce sales performance for acquisition and existing customers, ensuring delivery of monthly revenue, conversion, and customer‑experience targets.
+ Execute promotional, upsell, and cross‑sell initiatives that directly impact channel growth, customer retention, and overall sales performance.
+ Monitor 100+ daily performance alerts to quickly diagnose issues, resolve defects, and maintain a high‑performing digital sales funnel.
**Shape Strategy**
+ Develop strategic marketing, promotional, and personalization plans grounded in customer behavior insights and lifecycle needs.
+ Build and optimize upsell, cross‑sell, Movers, and recommendation‑engine strategies to maximize revenue opportunities and reduce friction.
+ Lead continuous improvement initiatives by identifying funnel gaps, error trends, and site experience barriers, then testing and deploying enhancements.
**Use Data to Inform Decisions**
+ Partner with analytics to analyze sales trends, offer utilization, churn indicators, and customer behavior; translate insights into actionable strategies.
+ Build new dashboards and reporting tools with insights teams to strengthen channel visibility, forecast accuracy, and data‑driven decision‑making.
+ Review customer journey and test flows using test accounts to validate the digital experience, identify defects, and share findings with stakeholders.
**Deliver a Superior Customer Experience**
+ Ensure seamless digital experiences across _Xfinity App, XA, and Xfinity.com_ through cross‑functional partnership with Digital Service teams.
+ Identify and resolve customer experience issues by analyzing error patterns, drop‑off points, and fallout orders that require manual intervention.
+ Optimize sales chat engagement by understanding customer needs, diagnosing issues, and enhancing chat‑based education and upsell tactics.
**Foster Collaboration & Influence**
+ Work cross‑functionally with DXP, Merchandising, Triage, Optimization, Product, Chat, and Offer Management teams to align strategies and accelerate performance.
+ Influence partners to prioritize customer‑impact initiatives, experience enhancements, and data‑driven optimizations.
**Build Talent**
+ Lead, coach, and develop a team of analysts to drive analytical excellence, operational execution, and continuous learning ( **_these are IC openings at this time, can change in the future_** _)_ .
+ Set clear goals, provide frequent development feedback, and foster a high‑performance, customer‑focused team culture.
**Lead With Purpose**
+ Champion digital‑first thinking and advocate for seamless, customer‑centric ecommerce experiences across all touchpoints.
+ Represent the ecommerce team as a trusted advisor—clearly articulating business performance, opportunities, issues, and recommended actions to leadership.
+ Consistent exercise of independent judgment and discretion in matters of significance.
+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
+ Other duties and responsibilities as assigned.
**Specifications / Requirements:**
+ Collaboration skills
+ eCommerce / Base Management Experience
+ Analytical mindset and experience
+ Adobe Analytics ( _preferred_ )
+ SQL / Tableau ( _nice to have_ )
**_These positions are ineligible for visa sponsorship. To be considered for this role, you must be legally authorized to work in the United States and not require sponsorship for employment now or in the future._**
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
+ Win as a team make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Support a culture of inclusion in how you work and lead.
+ Do what's right for each other, our customers, investors and our communities.
**Disclaimer:**
+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Customer Experience (CX); Business Performance; Adobe Analytics; E-Commerce; Collaborating; Analytics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That?s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality ? to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (https://jobs.comcast.com/benefits) on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
5-7 Years
**Job Family Group:** Marketing
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