JOB OVERVIEW:

This position is responsible for developing campaign strategy and utilize digital marketing skills to lead full-funnel campaigns and initiatives. This will include planning, executing, managing, and optimizing digital end-to-end go-to-market strategies that drive revenue growth from our customer base. This person will partner closely with internal and external team members including product category managers, channel managers, analytics, sales, suppliers, agencies, contractors and more to forecast, develop, launch, and track growth marketing initiatives. The ideal candidate will possess advanced experience in digital marketing, a test-and-learn mindset, and a strong drive toward results.

KEY RESPONSIBILITIES: 

Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue 

Generate strategic insights from a variety of sources, including industry data and trends, new product introductions, special offers, customers, key opinion leaders and more to develop top-, mid-, and bottom-funnel content that engages our audience and drives conversions 

Partner closely with copywriters and designers to iterate on ads and optimize media to drive micro- and macro-conversions in a variety of channels and calls-to-action, including engagement, opens, clicks, ecommerce transactions and form fills 

Communicate campaign vision to and lead the buy-in from key internal stakeholders including product category managers, channel managers, and marketing leadership as well as external stakeholders such as suppliers, key opinion leaders, and industry associations 

Provide actionable SEO direction to the content team to execute on, including landing pages, product pages, educational resource centers, YouTube videos, etc. 

Collaborate with partners to optimize all growth strategy components, including but not limited to digital, email, social, display, content, video, organic SEO, PPC, etc. 

Drive all campaigns with a test-and-learn approach to continually instruct and augment the performance of all campaigns 

Deliver timely, relevant, and straightforward reporting on campaigns and proactively provide recommendations for adjustments to improve performance of in-flight campaigns as well as future campaigns 

Lead and manage a team of marketing professionals to execute marketing strategy and initiatives. 

Oversee the work of direct reports and continually develop team members.  

SPECIFIC KNOWLEDGE & SKILLS: 

Proven experience with running digital growth marketing initiatives with a track record of successAn understanding of how to leverage content, promotions, and special offers to drive responseSkilled in a variety of marketing activities and channels, including social media, display advertising, content marketing, email marketing, SEO, PPC, landing page design, etc.Experience with search technologies and platformsA strong understanding of SEO strategies and the business models of search platforms (Google, Bing, YouTube, etc.)Excellent verbal and written communication skillsHighly organized with exceptional project management skill

GENERAL SKILLS & COMPETENCIES: 

Strong management and leadership skills and ability to attract, retain, motivate, develop and mentor team members for high performanceOutstanding verbal and written communication skills and ability to resolve disputes effectivelyExcellent presentation and public speaking skillsExcellent independent decision making, analysis and problem solving skillsUnderstand and act on financial information that contributes to business profitabilityAbility to plan and manage successful projects; understand available resources, develop timeline, budget, assign tasks and areas of responsibilityLead team(s) to achieve company goals in creative and effective waysExcellent planning and organizational skills and techniquesCommunicate effectively with senior managementGood negotiating skills and ability to effectively manage outsourced relationshipsAbility to influence, build relationships, understand organizational complexities and manage conflictBroad professional and managerial skills with a good understanding of industry practices and company policies and proceduresAbility to lead virtual teams

MINIMUM WORK EXPERIENCE: 

Typically 10 or more years of increasing responsibility and complexity in terms of any applicable professional experience; 1 or more years of management experience.

                                                                                                                                       

PREFERRED EDUCATION: 

Typically a Bachelor's Degree or global equivalent in related discipline. Master's degree or global equivalent a plus.

TRAVEL / PHYSICAL DEMANDS:

Travel typically less than 10%. Office environment. No special physical demands required.

The posted range for this position is $110,692-$152,202, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc.

This position is eligible for a bonus not reflected in the posted range.

Other benefits available include: Medical, Dental and Vision Coverage, 401K Plan with Company Match, PTO, Paid Parental Leave, Income Protection, Work Life Assistance Program, Flexible Spending Accounts, Educational Benefits, Worldwide Scholarship Program and Volunteer Opportunities.

Henry Schein, Inc. is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status. 

For more information about career opportunities at Henry Schein, please visit our website at: www.henryschein.com/careers

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