Manager, Content & Storytelling WFH Flexible • New York, NY (http://maps.google.com/maps?q=New+York+NY+USA+10018) • Communications and Branding Job Type Full-time Description TheManager, Content & Storytellingleads GMHC's content production across channels. This senior, hands-on role owns the editorial calendar and writes and edits high-visibility content, including newsletters, blogs, marketing emails, fundraising appeals, direct response campaigns, press materials, and website copy. This role also leads content for the website redesign, working closely with Digital & Social, Creative Strategy, and Development teams. A key responsibility is bringing fundraising and direct response writing in-house, partnering with Development on donor communications, appeals, and campaign narratives. This is a hands-on writing role. It requires strong judgment, comfort with approvals, and the ability to bring ideas forward and execute quickly. ESSENTIAL JOB FUNCTIONS Content Writing and Production + Write and edit content on a monthly and weekly cadence, including: ? Organization newsletter ? Website blogs and feature stories ? Marketing emails and campaign copy ? Direct response fundraising appeals ? Donor communications and stewardship content ? Program impact content ? Event recaps and promotions ? Leadership communications (remarks, bylines, LinkedIn drafts) + Draft op-eds or thought leadership pieces when appropriate. + Turn complex program updates into clear, people-centered stories. + Ensure content is accurate, sensitive, and aligned with GMHC values. Press Materials and Media Support + Write press releases for organizational announcements, events, and campaigns. + Draft media pitches and talking points as needed. + Support VP Communications with media materials and rapid-response content. Direct Response and Fundraising Content + Write direct response fundraising copy for mail and digital campaigns. + Partner with Development on appeal strategy, messaging, and donor segmentation. + Draft development emails including cultivation, solicitation, and stewardship sequences. + Write campaign narratives for major fundraising initiatives including AIDS Walk New York. Editorial Leadership and Calendar Management + Own and maintain editorial calendar across web, email, newsletter, and major campaigns. + Coordinate inputs from across the organization to keep content moving. + Edit and strengthen draft content from other writers to ensure one consistent voice. + Build light templates and tools to make content intake easier for staff. Website Redesign Content Ownership + Lead the content side of the website redesign. + Conduct a content audit to identify what to keep, cut, or rewrite. + Draft and revise copy for core pages (About, Programs, Services, Get Involved, Events, Donate, FAQs, etc.). + Create clear copy decks for review and approvals. + Partner with Digital & Social on SEO basics and page structure. + Support content migration and QA before launch. Collaboration and Integration + Work with Digital & Social to package long-form content into social and email formats. + Partner with Creative Strategy to align copy with visuals and brand voice. + Collaborate with Development on appeals, donor updates, and campaign narratives. + Coordinate with Programs and other relevant departments to surface stories and ensure accuracy. Approvals and Quality Control + Manage review and approval workflows. + Apply stigma-free, people-first, and inclusive language in all content. + Maintain accessibility and clarity standards across formats. Supervision and Project Management + Supervise interns or contractors as needed, with clear feedback and support. + Manage multiple projects at once and meet deadlines without sacrificing quality. + Communicate timeline risks early. OTHER RESPONSIBILITIES Innovation and Continuous Improvement + Bring forward story ideas and content opportunities proactively. + Stay current on content trends and nonprofit best practices. + Recommend simple improvements to strengthen reach and clarity. Requirements SPECIAL SKILLS AND KNOWLEDGE + 6-8 years of professional writing and editing experience, ideally in nonprofit, public health, or social justice settings. + Strong portfolio showing range across web, email, newsletter, and fundraising content. + Demonstrated experience writing direct response fundraising copy. + Proven ability to own deadlines and produce high-quality work with minimal oversight. + Experience leading content for a website redesign or major web refresh. + Excellent editorial judgment and comfort giving and receiving feedback. + Ability to interview staff, clients, and partners and turn conversations into stories. + Clear, direct writing style that avoids jargon and centers the reader. + Commitment to inclusive, stigma-free, and people-first communication. + Deep awareness of and alignment with LGBTQIA+ and BIPOC communities. EDUCATION AND CERTIFICATION + Bachelor's degree preferred, or equivalent professional experience. TECHNICAL SKILLS + Content management systems (WordPress or similar). + Email platforms (Constant Contact, Bonterra suite, or similar). + Basic SEO and web writing best practices. + Microsoft Office Suite / Google Workspace. + Project management tools (Asana or equivalent). + Familiarity with Canva or Adobe tools is a plus. WORK ENVIRONMENT & SCHEDULE This is a hybrid position requiring a mix of: + Hybrid role with regular on-site presence for meetings and key events. + Flexibility to work non-traditional hours during campaigns or events. + Participation in AIDS Walk NY is mandatory for all staff. PHYSICAL DEMANDS While carrying out the responsibilities of this role: + Prolonged sitting and use of computer equipment. + Regular communication with colleagues, stakeholders, and external partners. + Ability to attend events and gather content on-site as needed. Successful candidates will welcome the opportunity to work in a racially and gender-diverse environment and to contribute to a positive and inclusive atmosphere. Working at GMHC requires a demonstrated awareness of and commitment to the concerns of the breadth of the communities that we serve. GMHC is committed to fostering an inclusive, racially, and gender-diverse workplace and seeks candidates dedicated to promoting equity and social justice within our community. Salary Range: $85,000 - $95,000 (DOE) Salary Description $85,000-$95,000 per year (DOE)