The role of Communication involves developing and leading strategic initiatives through storytelling, earned media, and influencer relations. This includes creating compelling marketing content aimed at engaging and attracting new consumers more frequently.

The Communications Manager is responsible for strategizing and executing communication plans across the region for their designated portfolios. Their key role is to craft and deliver impactful messages across various third-party and owned media channels—such as social media, websites, television, radio, and print—to enhance brand image and solidify Red Bull's relevance among target audiences.

Serving as the "conductor of the orchestra," the Communications Manager collaborates with cross-functional experts within the media network to spearhead projects and implement Paid, Earned, Managed & Owned (PEMO) plans across domains including sports, culture, brand events, content initiatives, and innovations in beverage products. They have full accountability for earned media activation, leveraging relationships with traditional third-party outlets and amplifying reach through social influencers.

The Communications Manager embodies Red Bull's voice, ensuring the brand's consistent representation in all Marketing, Media Network, and Communication activities.