As Manager – Brand Marketing, you will lead the development and execution of integrated brand and marketing campaigns that bring Manulife’s brand proposition to life. This includes end-to-end management of brand campaigns, proposition campaigns, and local activations across Hong Kong and Macau, targeting both domestic and MCV customers. You will collaborate closely with cross-functional teams and distribution partners to ensure seamless delivery across multiple touchpoints, driving engagement, influence, and measurable business impact. This position is ideal for an experienced marketer with solid knowledge of the financial industry, a passion for storytelling, and a data-driven approach to decision-making. **Position Responsibilities** + **Lead planning and execution of integrated brand and proposition campaigns** across digital, social, and offline channels, ensuring alignment with Manulife’s strategy and business objectives. + **Own end-to-end campaign management** , including creative development, stakeholder alignment, approvals, and performance tracking. + **Manage events, sponsorships, and local activations for Hong Kong and Macau** , tailoring initiatives to market needs and ensuring seamless execution. + **Collaborate with business units and internal teams** to maximize campaign influence with an integrated marketing approach and achieve business benefits. + **Develop compelling content** for platforms including WeChat, XHS, and other social channels, maintaining consistency in messaging and brand voice. + **Monitor and analyze campaign performance** , providing actionable insights and recommendations to optimize future strategies. + **Drive cross-functional collaboration** with Growth Marketing, Customer Engagement, Product Propositions, Legal & Compliance, and other teams. + **Identify opportunities to enhance campaign delivery and stakeholder experience** through structured problem-solving and continuous improvement. **Required Qualifications** + **8+ years of experience** in marketing, brand management, or communications, with **solid experience in insurance or financial services** . + Proven track record in **end-to-end campaign management** , including large-scale brand and proposition campaigns. + Strong understanding of the **media landscape for both Hong Kong and Macau** , as well as marketing and sales funnels. + Creative thinking with attention to detail and a strong sense of brand aesthetics. + Proactive, collaborative, and solution-oriented approach with resilience and adaptability in a fast-paced environment. + Expertise in **content development and campaign execution** across digital and social platforms. + Analytical mindset with the ability to interpret performance data and translate insights into actionable strategies. **When you join our team:** + **We’ll empower you to learn and grow the career you want.** + **We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.** + **As part of our global team, we’ll support you in shaping the future you want to see.** **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Modalidades de Trabajo** Híbrido