Job Description

As our Loyalty Project Manager you will play a key role in enhancing customer value, reinforcing brand strength, and driving sales growth through strategic leadership of the  Global loyalty and CRM agenda. You work towards achieving aligned and cross-functional goals, which helps improve omni-channel sales performance across all areas of your work. Your efforts drive customer base growth, increase Customer Lifetime Value (CLV) and directly support the growth and success of the H&M Membership Program.  In close collaboration with the sales team, you support commercial activities, all in accordance with H&M's values, standards, policies, and procedures. 

WHAT YOU’LL DO 

Design and implement global loyalty strategies tailored to diverse markets, ensuring alignment with regional business needs.Lead and project manage a large-scale loyalty initiative, overseeing timelines, budgets, and delivery for measurable impact.Develop multi-channel engagement plans across email, social media, mobile apps, and in-store experiences for consistent customer interaction.Leverage data analytics to uncover customer insights and inform targeted engagement and retention campaigns.Create innovative reward structures that drive repeat purchases, referrals, and social media engagement.Collaborate cross-functionally with regional marketing, product, sales, and customer service teams to ensure program consistency and effectiveness.Influence and align stakeholders across all levels to secure support and drive adoption of loyalty strategies.

WHO YOU’LL WORK WITH 

You will collaborate with a dynamic and creative marketing team, working closely with regional marketing teams, product development, sales, and customer service to ensure cohesive and impactful loyalty programs. 

Qualifications

WHO YOU ARE 

We are looking for people with… 

A Bachelors or Masters degree in Marketing, Business, Economics, Engineering, or equivalent relevant education. Proven experience in CRM, loyalty programs, or customer engagement roles, ideally within a retail or consumer-focused environment. Demonstrated ability to work effectively across functions and geographies, partnering with diverse teams to drive results.Knowledge of analytics software (e.g., Tableau, Power BI) is valued.Strong understanding of digital technologies and omni-channel strategies, with a forward-thinking approach to tech-enabled ways of working. 

And people who are… 

Commercially minded and customer-first focused. Analytical and insights-driven (to drive through growth strategies). Strong communicators and negotiators – comfortable presenting to stakeholders at various organizational levels. Project leaders with strong internal drive, results-driven, and willingness to learn and feed the organization with new insights. 

Additional Information

WHO WE ARE 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. 

WHY YOU’LL LOVE WORKING HERE 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. 

25% Staff discount on all our H&M Group brands, both in stores and online (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories and ARKET). H&M Incentive Program – HIP. Learn more about the program here. 

JOIN US 

This is a full-time position based in Stockholm. Apply by sending in your CV and portfolio in English as soon as possible. Due to data policies, we only accept applications through our career page.             

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. 

Take the next step in your career together with us. The journey starts here. 

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.