JOIN OUR TEAM:

Our mission is simple: we make journeys easier and more enjoyable for our customers.  We want to lift their spirits by delivering little boosts along the way.  We care about our people and our communities, and we look for ways to uplift people first.  Wherever your journey’s going, we can help you get there.

We are looking to significantly expand the team and our capabilities to meet the growth goals Loyalty & Personalization. You’ll be at the center of this transformation, working together with the team to build personalized journeys to deepen engagement, grow share of wallet and build brand loyalty.

WHAT WILL YOUR TYPICAL DAY LOOK LIKE?

This role provides the opportunity to drive meaningful behavioral changes and measurable business outcomes as part of the Personalization & CRM team committed to delivering best-in-class personalized customer engagement across channels for our customers. You will play an active role in crafting and building customer lifecycle journeys – such as win-back and onboarding – end-to-end. You will also support the development of ad hoc loyalty campaigns as needed.

Our ideal candidate would be:

Campaign strategist – expertise in developing compelling lifecycle campaigns through strategic thinking, data analysis and collaboration with category/business owners. Project manager – solid experience in project management; able to create project plans with clear tasks, manage timelines, prioritize work effectively, and communicate effectively to set clear expectations with stakeholders. Proven collaborator – able to get things done without formal authority; working across internal and external partners, geographies, and levels across the organization to build a positive connection with our loyalty members via compelling communication campaigns.

ESSENTIAL RESPONSIBILITIES

Lead the development of lifecycle communication journeys. You will start by understanding the business needs and objectives of our customers. You then will use this knowledge to develop engaging campaigns and manage campaign execution from end-to-end, including content development and campaign scheduling in collaboration with the CRM team and cross-functional partners.Regularly and proactively analyze performance (program, campaign tests, and messages), surface actionable insights, and recommend new test-and-learn strategiesConduct A/B and multivariate tests to continuously optimize lifecycle journeys to enhance member engagement and reduce churnCollaborate with the CRM & Personalization team to understand our business objectives and requirements.Understand and monitor the configuration and performance of live journeys.Guide journey logic for lifecycle journey orchestration, triggers, automations, suppression, messages, and offers.Collaborate with cross-functional teams, including creative, campaign strategists, data and analytics, and project managers, to ensure successful campaign delivery.Share knowledge and expertise with team members, providing guidance and mentorship to junior team membersAd hoc problem solving and day to day tasks as needed to support the needs of the teamFlexible with working hours to support global ways of working

REQUIREMENTS

Bachelor’s degree in marketing, Business, or related field preferred. 2-4 years of experience in lifecycle communications management, or similar roleProven experience in developing content and strategy for automated journeys, such as win-back or onboarding.Strong project management, organizational, and coordination skills to deliver effective campaigns.Experience with marketing, email, SMS and/or web marketing is preferred.Familiarity with analytics tools, such as Google Analytics, Adobe Analytics, or PowerBI.Fluency in English and excellent communication and presentation skillsAbility to work independently and as part of a team, demonstrating a high level of initiative and ownership.Strong messaging, content development, and writing skills, comfortable with crafting messaging and content to aid in ideation and development of a communication campaign.Advanced skills: Word, Excel, PowerPoint, & related Microsoft suite productsMust be able to follow state, federal and company guidelines. Must be able to maintain a positive team attitude and professional demeanor at all times.

THE ABOVE STATEMENTS REFLECT THE GENERAL QUALIFICATIONS / DUTIES AND/OR RESPONSIBILITIES NECESSARY TO IDENTIFY THE JOB AND ARE NOT NECESSARILY INTENDED TO SET FORTH ALL OF THE SPECIFIC REQUIREMENTS OF THE JOB.

NOTE:  This Job Description may change periodically as required by business necessity, with or without advance notice to employee

 

Circle K is an Equal Opportunity Employer.
The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws.  Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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