Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Overview

The Marketing Innovation & Enablement team at AT&T is hiring a Lead Product Technology specialist to support the Marketing & Growth Organization (MGO) and drive the advancement of MarTech platforms. This role is responsible for integrating, automating, and optimizing both legacy and next-generation marketing systems. Success in this position relies on strategic thinking, technical expertise, and cross-functional leadership to deliver innovative solutions that connect data, improve campaign effectiveness, and accelerate time-to-market across the marketing technology stack.

Responsibilities Include

Product Ownership & Platform Management

Serve as the product owner across platforms, ensuring to drive AI workflow automation, knowledge sharing, and collaboration.Manage backlog, provide triage support for platform-related issues, maintain and enhance platform reliability, and lend operational expertise to ensure smooth and efficient day-to-day performance.

Technical Solution Development

Assess functional requirements from stakeholders and vendors translating them into clear technical specifications. Develop automation, data pipelines, and API integrations to ensure seamless data flow across marketing tools. Create or update system and technical design documentation.

Performance, Analysis & Reporting

Develop Power BI dashboards and reports to inform marketing strategy and measure platform ROI.Analyze campaign metrics, define KPIs, and craft insights to optimize marketing initiatives and deliver on objectives.

Governance, Compliance & Best Practices

Ensure governance, security, and compliance requirements are met throughout the platform lifecycle.Promote agile operations, data hygiene, metadata continuity, and platform scalability.

Stakeholder Collaboration & Enablement

Collaborate with marketing, IT, and business teams to translate functional requirements into actionable technical enhancements or net new capabilities.Partner with vendors and internal stakeholders to resolve technical issues and promote end user adoption of the platforms across the organization.Influence training, communications, and best-practice guidance to end-users.

Innovation & Trend Monitoring

Identify and evaluate emerging technologies in marketing operations and knowledge management for future scalability.

Minimum Qualifications

Bachelor’s or master’s degree in computer science, data analytics, data science, engineering, business, marketing, information systems, or related field.4+ years of experience in product ownership, platform management, or marketing technology delivery.Direct experience with MarTech platforms, marketing workflows in Adobe Workfront and Workfront Fusion, and digital asset management (DAM) system integrations and automations.Experience with knowledge management systems such as Stravito, SharePoint, or similar.Proficiency in developing automated data pipelines and API integrations across marketing tools.Excellent communication, facilitation, and stakeholder management skills.

Desired Qualifications

Proficiency with SQL and Python for marketing analytics and automation.Data warehousing experience with cloud platforms (e.g., Snowflake, Azure).Advanced knowledge of Power BI or similar data visualization/reporting tools.Background or certifications in SAFe agile operations and technical project management.Ability to automate manual processes and deliver robust, scalable solutions.

Principal Functional Skills & Competencies

Agile developmentAnalytical thinkingCreativity and innovationCross-team integrationData gathering and analysisLeadership and stakeholder influenceProduct development and ownershipProblem-solving and process automation

Our Lead Product Technology earns between $128,400 - $215,800 USD Annual
. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Ready to join our team? Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$128,400.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-81853 Date posted 09/08/2025