Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Identify, develop, and execute data-driven marketing strategies, programs and capabilities for new and existing products or services to drive brand awareness, customer engagement, and revenue growth.

Key Roles and Responsibilities: Typical tasks may include, but are not limited to, the following:

• Developing Marketing Strategies: Plan and implement comprehensive marketing programs to support organizational objectives, including forecasting future needs and creating strategic responses.
• Campaign Planning and Execution: Develop, execute, and manage marketing campaigns across various channels to achieve business goals.
• Collaboration and Coordination: Work closely with product management and cross-functional teams to identify new marketing opportunities, assess program impact, and promote customer awareness through marketing communication projects.
• Performance Tracking and Reporting: Prepare and analyze marketing activity reports to track and report on campaign performance, ensuring alignment with business objectives.
• Financial Analysis and Budget Management: Conduct financial analysis to allocate marketing budgets effectively, manage expenditures within allocated limits, and align spending with overall marketing and financial goals.


Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.

Supervisor: No

Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience. Certification is required in some areas.

Our Lead Marketing Management, earns between $130,700 - $196,100. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

Medical/Dental/Vision coverage  401(k) plan  Tuition reimbursement program  Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  Paid Parental Leave  Paid Caregiver Leave  Additional sick leave beyond what state and local law require may be available but is unprotected  Adoption Reimbursement  Disability Benefits (short term and long term)  Life and Accidental Death Insurance  Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  Employee Assistance Programs (EAP)  Extensive employee wellness programs  Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. 

Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$130,700.00 - $196,100.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.

Job ID R-82070 Date posted 09/11/2025