Hobby Lobby is looking for a Lead Digital Advertising Specialist to join our digital advertising team. In this role, you will support digital media buying and execution for advertising by providing expertise in the digital ad space. The ideal candidate is a detail-oriented, positive, and forward-thinking team player who is passionate about online advertising and data analysis. You will develop new skills with the encouragement and guidance from a growing team.

The Lead Digital Advertising Specialist is responsible for collaborating and guiding the team on campaign strategy, executing advertising campaigns and managing those campaigns in various platforms. Regular reporting will be used to help improve marketing efforts. 

ResponsibilitiesWorking knowledge in Google Ads, Facebook Ads Manager, Pinterest Ads and Microsoft Ad CenterOffer insightful and strategic optimization recommendations based on campaign performanceDevelop media plans and written strategic recommendationsManage digital media project timelinesBuild, manage and scale paid digital media campaign execution including, but not limited to, paid social, paid search, shopping, display, video, etc.Conduct keyword research and competitive analysisClosely monitor and continuously optimize campaigns to identify new opportunities to improve performance, goals and KPI'sContinually research, evaluate and test campaign structure and elements (e.g. creative, bid strategies, audience targeting, placements, etc.)Collaborate with team to align strategy of overall media planMonitor and present emerging best practices in the ever-changing world of digital media Manage ad spend budgets to maximize growth and returnsPlanning – Strategy, Audience, Budgets, Creative, etc.Work with vendors to enhance and grow our platform strategiesReport and present campaign performance on monthly, quarterly timelineWork directly with the Digital Advertising Manager on platform and campaign roadmaps for all paid digital strategies RequirementsDegree in Advertising, Marketing or Digital Field preferred3+ years of related experienceProficient with Microsoft OfficeWorking knowledge of Google Analytics, Google Ads, and Google Tag ManagerWorking knowledge of all Social Media Ad platforms: Facebook, Pinterest, etc.This position is at our Corporate Offices in Oklahoma City, and No Remote available

Benefits include:Competitive WagesMedical, Dental and Prescription Benefits401(k) Program with Company MatchPaid VacationSick / Personal Pay (SPP)Employee DiscountLife Insurance and Long Term Disability Insurance (LTD)Flexible Spending PlanHoliday PayIntegris Clinic and Pharmacy on CampusChaplain Services on CampusHobby Lobby Stores Inc., is an Equal Opportunity Employer
For reasonable accommodation of disability during the hiring process call (800) 200-1494.