Position Purpose:

Home Depot’s Orange Apron Media (OAM) is seeking a Lead Analyst of Reporting & Insights to become an expert in measurement strategy, leadership, and execution for our Silver Tier and Private Brand Suppliers/Advertisers within our retail media network. This is a net-new leadership role to build the future of our tiered support measurement offerings.

In this role, you will manage a number of silver-level suppliers and private brand suppliers, analyzing and tracking performance. Additionally, this role will lead the incorporation of Silver and Private Brands into our Gold and Platinum levels of service, aligning cross-functionally to uncover performance insights and drive media effectiveness. You will evaluate marketing impact using tools such as MTA ROAS, media delivery analytics, and advanced reporting, as well as ad effectiveness measurement such as brand lift, A/B testing, and incrementality studies to deliver clear, actionable learnings to internal and external stakeholders.

You will be a key driver of Return on Marketing Objective (ROMO) storytelling—translating complex data into compelling narratives that influence advertiser growth and shape future investment strategies.

The ideal candidate is a strong data analyst and leader who is passionate about both marketing measurement and process development and implementation. You must bring an ownership mindset, a collaborative spirit, and strong communication skills to support cross-functional partners and foster excellence across people, processes, and products.

Key Responsibilities:

50% Customer Analytics: Provide analytical and customer-centric decision support to Marketing & Merchandising teams. Leverage customer database and other information systems to identify, integrate, and analyze data.20% Establish best practices and identify opportunities to improve efficiency. Develop best-in-class methodologies to extract actionable insights from new data streams like mobile app, social, and clickstream data.10% Lead other Sr Analysts on Silver tiered processes10% Presenting analysis to suppliers10% work cross-functionally with teams across the OAM team

Direct Manager/Direct Reports:

This Position typically reports to the Manager or Senior ManagerThis Position has 0 Direct Reports

Travel Requirements:

Typically requires overnight travel less than 10% of the time.
 

Physical Requirements:

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
 

Working Conditions:

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
 

Minimum Qualifications:

Must be 18 years of age or olderMust be legally permitted to work in the United States
 

Preferred Qualifications:

Demonstrated ability to collaborate and work effectively with cross-functional teamsExcellent written and verbal communication skillsBachelor’s degree in Analytics, Marketing, Computer Science, Statistics, or related field, Master’s degree preferredExperience in marketing measurement or complex analytics rolesExperience working cross-functionally with stakeholders in data, engineering, and marketingProficiency in SQL, Python, R, or similar analytics languagesFamiliarity with experimentation, KPIs, and dashboardingAbility to influence and educate both technical and non-technical stakeholdersMarket awareness and ability to conduct competitive research and apply insights
 

Minimum Education:

The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
 

Preferred Education:

The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
 

Minimum Years of Work Experience:

7
 

Preferred Years of Work Experience:

8

Competencies:

Action OrientedCollaboratesDrives EngagementCommunicates EffectivelyCustomer FocusDrives ResultsStrategic Mindset