Role Overview 

The Lead, Product Marketing, Segments and Solutions is a senior leadership role accountable for directing the creation and go-to-market of solutions within Pearson’s English Language Learning (ELL) business globally. The role translates our strategic business objectives into actionable global solution strategies to meet the needs of our Institutional and Enterprise segments, providing direction and operational leadership across a portfolio that spans courseware, the Global Scale of English (GSE), learning design and innovation, and go-to-market enablement. 

This leader ensures that deep customer and market insight drives the creation of scalable, differentiated solutions for institutional and enterprise customers. By connecting customer understanding to product, content, and commercial strategy, they help position Pearson as the trusted global partner for English language learning. 

The role sits within the ELL Product organisation and is a member of the Product Leadership Team (PLT). It partners closely with Sales, Marketing, Finance, Government Relations, and other Pearson business units to ensure strategy and execution are aligned to global priorities. 

The role leads a team of approximately 30 colleagues, including three people managers and five direct reports, across: 

Courseware Product Management 

Global Scale of English (GSE) 

Learning Design & Innovation 

Solutions Management 

Go-to-Market Support 

Key Responsibilities 

Strategic Leadership & Direction 

Translate ELL’s strategic priorities into operational plans and measurable outcomes across segments and solutions. 

Provide strategic direction across multiple portfolios, ensuring global alignment, regional adaptability, and business impact. 

Oversee large-scale, cross-functional initiatives integrating customer insight, product innovation, and commercial strategy. 

Drive prioritisation and risk management to maintain delivery quality, timeliness, and performance. 

Customer Insight & Segment Strategy 

Lead global segmentation and customer insight strategies for institutional and enterprise segments with partnership with RevOps, Sales and Marketing. 

Define actionable frameworks and value propositions informed by data, research, and customer feedback. 

Partner with regional teams to localise strategies for maximum impact. 

Solution Development & Portfolio Integration 

Define end-to-end solutions combining Pearson’s content, assessments, and technology platforms within ELL and  pan-Pearson, where appropriate. 

Ensure solution design reflects pedagogical excellence and leverages the Global Scale of English. 

Partner with Product and Engineering teams to align customer needs with roadmap priorities. 

Go-to-Market & Commercial Enablement 

Collaborate with Sales, RevOps, and Marketing to shape commercial strategies, pricing, and packaging. 

Deliver clear, differentiated value propositions and enablement materials that strengthen market positioning. 

Support regional sales efforts and key account strategies through insights and advocacy. 

Leadership & Team Development 

Lead, coach, and develop a high-performing global team. 

Foster collaboration, innovation, and accountability across geographies. 

Actively contribute to Pearson’s leadership community and transformation initiatives. 

Expected Results 

Timely delivery and quality of segment and solution strategies achieving agreed commercial and customer targets. 

Effectiveness and impact of go-to-market deliverables and sales enablement tools. 

Increased customer engagement and adoption across institutional and enterprise segments. 

Resource optimisation, budget adherence, and proactive management of risks. 

Team capability growth, engagement, and collaboration. 

Experience 

15+ years’ experience in product, solution, or segment strategy within education, technology, or related global sectors. 

Proven success leading large cross-functional teams and delivering customer-centric, commercially impactful strategies. 

Experience working with Sales, Marketing, and Product to define and execute global go-to-market plans. 

Familiarity with English language learning or adjacent education markets strongly preferred. 

Skilled at leading in large, matrixed organisations and influencing at senior levels. 

Essential - Bachelor’s degree in Business, Education, Marketing, or a related field 

Preferred - Master’s degree (or higher) in Business Administration (MBA), Education Leadership, Marketing, or a related discipline 

Skills 

Core Skills 

Strategic Thinking 

Analytical & Problem-Solving Skills 

Business Acumen 

Communication & Influencing Skills 

Adaptability and Learning Agility 

Role-Based Skills 

Audience Segmentation 

Customer Value Proposition 

Go-to-Market Strategy 

Market Research & Insight 

Sales Enablement 

Product Strategy 

Business Relationship Management 

Collaboration & Cross-Functional Leadership 

Artificial Intelligence (emerging capability) 

Leadership Attributes 

Customer-obsessed and insight-driven. 

Strategic thinker who connects vision to execution. 

Inclusive and empowering leader. 

Collaborative communicator who drives clarity and alignment. 

Committed to delivering measurable impact for learners, customers, and Pearson. 

Behavioural Expectations  

Puts customer needs at the centre of all decisions, removing obstacles and delivering solutions that exceed expectations. 

Works across Product, Sales, and Marketing to align around shared outcomes, breaking down silos to collaborate and maximise value for customers and Pearson. 

Sets and upholds high standards of quality and pace, encouraging continuous learning and measurable improvement. 

Leads with clarity, energy, and integrity. Motivates teams through purpose and accountability, modelling the behaviours expected across Pearson.