The primary responsibilities of the Key Account Manager, Grocery (KAM), are to sell and implement Red Bull’s strategies and initiatives to local key account chains, and to influence the execution of these programs through local decision-makers. Key duties include: managing local key account budgets and performance (including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain); building productive business relationships with assigned key accounts; and developing solutions that address customer needs while meeting Red Bull’s objectives. All programs and promotional activities must be aligned with the chain’s strategy and the Joint Business Plan.