KAM,B2B; 重点客户经理,B2B
Pepsi
Responsibilities 1. Client Relationship Management - Build and maintain strong, long-term relationships with key enterprise B2B clients. - Act as the primary point of contact for strategic accounts, ensuring client satisfaction and loyalty. - Understand client business needs and provide tailored solutions to drive mutual growth. 2. Business Development & Growth - Identify opportunities to expand existing accounts through upselling and cross-selling. - Develop account strategies to achieve revenue targets and maximize profitability. - Collaborate with sales leadership to design and execute growth plans for key accounts. 3. Strategic Account Planning - Conduct regular business reviews with clients to assess performance and future opportunities. - Create account plans that align with both client objectives and company goals. - Monitor market trends and competitor activities to anticipate client needs. 4. Cross-Functional Collaboration - Work closely with product, marketing, and operations teams to deliver seamless solutions. - Coordinate with customer support to resolve issues quickly and effectively. - Provide client feedback to internal teams to influence product development and service improvements. 5. Performance Monitoring & Reporting - Track account performance against KPIs and revenue targets. - Prepare regular reports and presentations for senior management on account status. - Use data-driven insights to recommend strategies for account optimization. 6. Contract & Negotiation Management - Lead contract negotiations with key accounts to secure favorable terms. - Ensure compliance with company policies and legal requirements. - Maintain accurate records of agreements and renewals. Qualifications 1. Education & Background - Bachelor’s degree in Business Administration, Marketing, Sales, or a related field. - MBA or equivalent postgraduate qualification is a plus. 2. Professional Experience - Minimum 5 years of experience in B2B sales, account management, or business development. - Proven track record of managing enterprise-level clients and achieving revenue targets. - Experience in e-commerce, digital platforms, or technology-driven industries preferred. 3. Skills & Competencies - Strong negotiation, communication, and presentation skills. - Excellent relationship-building and client management abilities. - Analytical mindset with the ability to interpret data and generate actionable insights. - Proficiency in CRM systems, Microsoft Office Suite, and digital collaboration tools. - Ability to manage multiple accounts and projects simultaneously under tight deadlines. 4. Personal Attributes - Strategic thinker with a results-driven approach. - High level of professionalism, integrity, and customer-centric mindset. - Self-motivated, proactive, and adaptable to fast-changing business environments. - Strong problem-solving skills and resilience under pressure.
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