Hendrick Automotive Group Location: 6000 Monroe Rd, Charlotte, North Carolina 28212 Summary: The Jr. Advertising Manager is responsible for supporting the Senior Advertising Management team in the execution of day-to-day advertising strategies. The objective of the SAM Team is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers. It is also the responsibility of the Jr. Advertising Manager to develop a strong understanding of website platforms, reporting disciplines, advertising partners, and support resources used in building and executing marketing strategies across the group, as well as develop a high level understanding of dealership operations. Supervisory Responsibilities: This position has no direct supervisory responsibilities. Essential Duties and Responsibilities include the following. Other duties can be assigned. + This role is a teammate in the Hendrick Automotive Group Marketing Department and supports the SAM (Sr. Advertising Manager) Team daily. + Works alongside SAMs with Hendrick Automotive Group Marketing team, and store leadership to understand the goals and business needs for all assigned dealerships. + Assist with email marketing efforts, communicating to customers on a weekly basis through our CRM + Assist in opening creative tasks in Asana on behalf of the SAM Team + Assist with compiling weekly operational reporting and communicating to the Operational Marketing Team + Assist with reporting marketing budgets from an enterprise level and compiling budget reports for the Marketing Leadership Team + Advertising mediums that are currently leveraged, which this role may be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites. + In addition to understanding website best practices, this role may be responsible for occasionally reviewing website performance, merchandising, UX, and overall functionality, as needed, in collaboration with Internal Website Support teammates + Responsible for learning compliance with OEM standard and Hendrick Automotive Group brand standards + Responsible for learning OEM co-op processes and procedures to maximize available funds and ensure full reimbursement. + Responsible for learning basics of dealerships operations + On special occasions, there are nonrecurring/one-off projects. If asked, this role will assist the project manager for these, including coordinating presentations, disseminating information, and organizing events. + Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores. + Team Player – Team Atmosphere + Willingness to collaborate with teammates to share best practices and performance data + Be a problem solver and demonstrate a willingness to help teammates find solutions + Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results Qualifications: To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Education/Experience: Bachelor’s in marketing or Business Management/ Administration preferred. 1-3 Years of Advertising, Digital Marketing, or Related Experience. Proven track record in Automotive/Digital Marketing is a plus. Knowledge of other programs includes Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint. Verbal and Writing Ability: Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong group presentation skills and excellent written communication skills. Ability to read and interpret documents such as invoices, RFPs, and procedure manuals. Math Ability: Ability to add, subtract, multiply and divide. The ability to research, analyze, and matrix different business and demographic data types. Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. Regular and predictable attendance is required. Reasoning Ability: Ability to apply common sense understanding to carry out instructions. Certificates and Licenses: Valid Driver's License Environment Demands: Duties are performed primarily in the office, but frequent travel to dealership locations is required. Competency: To perform the job successfully, an individual should demonstrate the following competencies: + Analytical - Collects and researches data, Designs workflows and procedures. + Design - Generates creative solutions; Demonstrates attention to detail. + Problem Solving - Identifies and resolves problems promptly; Gathers and analyzes information skillfully; Works well in group problem-solving situations. + Technical Skills - Shares expertise with others. + Customer Service - Responds promptly to customer needs; Solicits customer feedback to improve service; Meets commitments. + Oral Communication - Listens and gets clarification; Responds well to questions; Demonstrates strong group presentation skills; Participates in meetings. + Teamwork - Balances team and individual responsibilities; Exhibits objectivity and openness to others' views. + Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs. + Quality Management - Demonstrates accuracy and thoroughness. + Business Acumen - Understands business implications of decisions. + Organizational Support - Follows policies and procedures; Completes administrative tasks correctly and on time. • Excellent organizational skills, the ability to multi-task and prioritize. + Strategic Thinking - Develops strategies to achieve organizational goals; Understands organization's strengths & weaknesses; Analyzes market and competition. + Adaptability - Adapts to changes in the work environment; Manages competing demands; Able to deal with frequent change, delays, or unexpected events. + Attendance/Punctuality - Is consistently at work and on time; Ensures work responsibilities are covered when absent; Arrives at meetings and appointments on time. + Dependability - Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments. + Initiative - Volunteers readily; Takes independent actions and calculated risks; Looks for and takes advantage of opportunities. + Innovation - Displays original thinking and creativity; Meets challenges with resourcefulness. + Judgment - Displays willingness to make decisions; Supports and explains reasoning for decisions; Includes appropriate people in the decision-making process. + Motivation - Sets and achieves challenging goals; Demonstrates persistence and overcomes obstacles. + Professionalism - Tactfully approaches others; Reacts well under pressure; Accepts responsibility for own actions. + Quality - Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality; Applies feedback to improve performance. Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf.