Description Position at WebMD

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Education: Bachelor’s degree in a related field, or similar years of relatable experience

 

Experience: 3+ years experience in any of the following: Digital marketing (email, programmatic, media channels), Digital campaign management, Marketing Operations, Ad operations

Overview: The Associate Program Marketing Manager plays a key role on the Global Medscape program marketing team, responsible for developing, optimizing and delivering marketing campaigns and digital marketing assets that support direct-to-physician promotional programs (e.g. microsites, content destinations)

 

Main duties and responsibilities:Work autonomously to setup, launch and deliver campaigns accurately and efficientlyCollaborate with Account Managers, Project Managers, and Business Intelligence teams to execute marketing tasks during the campaign setup.Learn and execute optimization techniques to live campaigns to ensure traffic goals and client KPIs are metAnalyze campaign metrics/ data to closely monitor and adjust campaign ensuring smooth performance and deliveryFollow Global documentation and guidelines provided to ensure best practices are followedTrack portfolio of multiple campaigns and their optimizations dailyIdentify performance/ delivery issues and troubleshoot with internal teams to find a solution effectively and/or flag to Senior Manager for escalationCollaborate closely with Sales and Client facing teams to provide performance updates and insights

 

Skills, qualifications and experience required:Previous working experience in Digital Advertising/ Digital Marketing, Digital Ad Ops Campaign ManagementExperience working on projects timelines e.g. Workfront/ MS ProjectProven ability to efficiently handle high volumes of standardized marketing tasks on a daily basis in a fast- paced evolving environmentExcellent written and verbal communication skillsStrong MS Excel, Access and Analytical skillsGreat attention to detail, highly organized and results- drivenProficient in Salesforce, Google Ad Manager, and Tableau is preferredExperience in Pharmaceutical Marketing is a plus