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Job Description:

The Archetype Marketing Sr Analyst plays a critical role in supporting the international launch and optimization of customer archetype strategies. This role is responsible for gathering, analyzing, and interpreting data to inform go-to-market (GTM) plans, measuring campaign effectiveness, and uncovering actionable insights that drive customer engagement and business growth. The Analyst partners closely with the Archetype Marketing Manager and cross-functional teams to ensure data-driven decision-making and continuous improvement across archetype initiatives.

Key Responsibilities

1. Data Analysis & Insight Generation

Analyze customer behavior, market trends, and campaign performance across archetypes.Develop dashboards and reports that track KPIs such as engagement, conversion, sales velocity, and ROI.Identify patterns and opportunities within archetype segments to inform strategy refinement.Support the creation of archetype profiles using quantitative and qualitative data.

2. Campaign Performance Measurement

Monitor and evaluate the effectiveness of archetype-specific marketing projects.Conduct A/B testing and multivariate analysis to optimize messaging, channels, and bundles.Provide recommendations for improving campaign targeting and execution based on performance data.

3. Customer Research & Segmentation

Assist in conducting surveys, interviews, and focus groups to gather customer insights.Segment customers based on behavioral, demographic, and psychographic data to refine archetype definitions.Maintain and update archetype databases with new insights and feedback.

4. Cross-Functional Collaboration

Collaborate with product, sales, and customer success teams to align data insights with business goals.Support the development of enablement materials by providing data-backed input on archetype needs.Help identify systemic barriers to onboarding and provide documentation for resolution.

5. Reporting & Visualization

Build and maintain visual dashboards in tools such as Tableau, Power BI, or DRIVE.Present findings and strategic recommendations to stakeholders in a clear, compelling format.

Qualifications

Required

Must be located in the same geographical location as the job or willing to self-relocate to the area.Must have a bachelor’s degree (or international equivalent) in Marketing, Business Analytics, Data Science, or related field, or be a current employee with a minimum of three years of UPS experience2+ years of experience in marketing analytics, customer insights, or business intelligence

Preferred

Proficiency in data analysis tools (Excel, SQL, Python/R, Tableau, Power BI).Strong understanding of marketing funnels, customer segmentation, and GTM strategies.Excellent communication and storytelling skills with the ability to translate data into action.Prior UPS Sales experienceProject Management experience

Success Metrics

Accuracy and relevance of insights delivered to support archetype strategies.Improvement in campaign performance and ROI based on analyst recommendations.Increased engagement and conversion within targeted archetype segments.Timely and effective reporting that supports decision-making across teams.

Additional Information

This job is a grade 20G.

This job reports to the Atlanta corporate office and is not remote.

There is no relocation assistance offered for this opportunity.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.