At Walmart, we are committed to leading the business side of technology – how we operate, measure success and enact change. This team focuses on that and, areas such as strategic portfolio acceleration, cross-segment tech enablement, tech talent experience (TTX), portfolio foundations and technology business operations.
IDC EA team works closely with onsite activation leads to resolve Workfront tickets, covering various phases of campaign lifecycle activities.
IDC EA team handles a few campaigns end-to-end with minimal or no intervention from activation leads. Here are the additional responsibilities while managing these campaigns.
What You’ll Do
Conduct Creative Hand-off QA by reviewing creatives, landing pages, and copy documents to ensure all information is accurate and aligned with channel guidelines.
Set up campaigns in Minerva and generate source IDs.
Set up campaigns in DCM/CM 360 and generate tags.
Set up campaigns in partner channels such as Meta, Pinterest, Google Ads and Bing Ads etc.
Perform QA on campaign setups before activation or going live.
Take post-launch screenshots and update them on launch trackers.
Support the team with various campaign-related reports to help analyze daily or weekly campaign performance.
Participate in tactical plan, CDC specification check meetings with MSP (Planning Team) and PubW (Ad Agency) to ensure campaign alignment and accuracy.
Review media plan and incorporate EA inputs, which includes campaign, ad set naming conventions.
Verify assets, landing page details, copy documents and promptly communicate if any discrepancies to the relevant teams.
Ensure timely setup of campaigns on respective ad platforms, adhering to planned schedules.
Share ad preview links with PubW and activate campaigns as per the strategic plan.
Conduct daily pacing verification to monitor campaign performance and adjust daily budgets accordingly.
Launch new ads as per the CDC to ensure optimal campaign execution.
Share delivery metrics with PubW and EA Activation leads to keep stakeholders informed on campaign progress.
Communicate launch activities with PubW and EA leads to maintain transparency and coordination.
Participate in weekly sync meetings with PubW to discuss ongoing activities and updates.
Perform monthly budget optimizations and update the EA budget tracker to ensure efficient use of overall budget.
Prepare end-of-campaign reports and insights, sharing them with PubW and EA leads to provide comprehensive performance analysis.
What You’ll bring
Bachelor's Degree with 3-8 yrs of experience in relevant skills and technologies.
Hands on experience with Ads Operation Tasks
Hands on Campaign Management experience
Experience of working on Native Social Media platforms like META, TikTok, Pinterest etc.
Excellent Stakeholder management skills
Excellent spoken & written communication skills
Good Soft Skills
Sprinklr Tool skill
Experience of working on SEM campaigns
Experience writing insights and recommendations
PPT Skills
Tools Used:
Minerva
IAS
CM 360/DCM
Meta Ads Manager
Pinterest Ads
Google Ads
Bing Ads
Sprinklr
Tableau
PPT for screenshots
Excel for reporting
About Walmart Global Tech
Imagine working in an environment where one line of code can make life easier for hundreds of millions of people. That’s what we do at Walmart Global Tech. We’re a team of software engineers, data scientists, cybersecurity expert's and service professionals within the world’s leading retailer who make an epic impact and are at the forefront of the next retail disruption. People are why we innovate, and people power our innovations. We are people-led and tech-empowered.
We train our team in the skillsets of the future and bring in experts like you to help us grow. We have roles for those chasing their first opportunity as well as those looking for the opportunity that will define their career. Here, you can kickstart a great career in tech, gain new skills and experience for virtually every industry, or leverage your expertise to innovate at scale, impact millions and reimagine the future of retail.
Flexible, hybrid work
We use a hybrid way of working with primary in office presence coupled with an optimal mix of virtual presence. We use our campuses to collaborate and be together in person, as business needs require and for development and networking opportunities. This approach helps us make quicker decisions, remove location barriers across our global team, be more flexible in our personal lives.
Benefits
Beyond our great compensation package, you can receive incentive awards for your performance. Other great perks include a host of best-in-class benefits maternity and parental leave, PTO, health benefits, and much more.
Belonging
We aim to create a culture where every associate feels valued for who they are, rooted in respect for the individual. Our goal is to foster a sense of belonging, to create opportunities for all our associates, customers and suppliers, and to be a Walmart for everyone.
At Walmart, our vision is "everyone included." By fostering a workplace culture where everyone is—and feels—included, everyone wins. Our associates and customers reflect the makeup of all 19 countries where we operate. By making Walmart a welcoming place where all people feel like they belong, we’re able to engage associates, strengthen our business, improve our ability to serve customers, and support the communities where we operate.
Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications:As permitted by applicable law, provide evidence of full vaccination as defined by CDC guidelines OR secure approval of medical or religious accommodation for the vaccination mandate. Option 1: Bachelor's degree in computer science, management information systems, industrial engineering, engineering management, business, information systems, project/program management, information technology, finance, management, or related area and 2 years' experience in project management, program management, program operations, or related area. Option 2: 4 years' experience in project management, program management, program operations, or related area.Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location...G, 1, 3, 4, 5 Floor, Building 11, Sez, Cessna Business Park, Kadubeesanahalli Village, Varthur Hobli , India