Description Amazon has made a bold move to redefine entertainment in India. With the acquisition of MX Player, we’ve brought together two of the country’s largest free streaming platforms — Amazon miniTV and MX Player — to launch Amazon MX Player, India’s new destination for premium, free ad-supported content. Now reaching over 250 million users monthly, Amazon MX Player is Amazon India’s flagship AVOD (Ad-supported Video on Demand) service — combining world-class storytelling, unmatched scale, and innovative monetization. We've launched some of the biggest shows India has seen — including Aashram, Hip Hop India, Jamnapaar, Half CA and more - and won national and international awards for our marketing innovation. We are looking for a seasoned Product Marketing Leader to drive the next phase of our growth. This high-impact leadership role will own the end-to-end customer lifecycle — from acquisition and activation to engagement and retention. What You Will Own: - Drive customer growth strategy across channels - Lead full-funnel marketing, balancing brand building with efficiency - Manage the overall marketing budget and investment priorities - Drive data-backed decision-making through experimentation, analytics, and insights - Collaborate cross-functionally with content, product, tech, analytics and monetization teams - Mentor and grow a high-performing marketing team - Help shape product and content investments by bringing the voice of the customer into strategic discussions - Showcase marketing innovation in external forums Who You Are: - A strategic, data-driven leader with 10–15 years of experience in marketing (preferably in digital media, OTT, online consumer brands, or consumer tech) - Someone who thrives in ambiguous, fast-moving environments - Equally comfortable with hands-on execution and high-level strategy - Passionate about storytelling, entertainment, and the future of digital content This isn’t just another marketing role. It’s an opportunity to help shape the future of free entertainment in India — at a scale only few can match. Key job responsibilities - Develop and execute comprehensive marketing strategies to drive user acquisition, engagement, and retention for Amazon MX Player. - Analyze market trends, user insights, and competitive dynamics to identify and unlock new growth opportunities. - Collaborate cross-functionally with content, product, analytics, and engineering teams to enhance user experience and maximize content impact. - Manage the full lifecycle of user marketing — including acquisition, onboarding, retention, reactivation, and monetization journeys. - Drive audience segmentation and personalization strategies to improve message relevance and user outcomes. - Monitor key performance indicators (KPIs), track campaign effectiveness, and optimize marketing ROI. - Stay ahead of emerging platforms, tools, and innovations shaping the Indian digital marketing landscape. - Own content programming calendar to align high-impact launches with key business priorities and audience interest. - Lead viewership forecasting and support business planning tied to customer and content metrics. Basic Qualifications - 10+ years of professional non-internship marketing experience - Experience managing teams - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience driving direction and alignment with cross-functional teams Preferred Qualifications - MBA - Experience in managing marketing budgets - Experience in working with product and tech teams to drive customer improvements Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.