About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Key Responsibilities:

Drive revenue, share and profitability for E Commerce in the market: 

Lead and implement the local market eCommerce strategy in partnership with the sales & marketing teams to maximize sales through all the relevant eCommerce channels in the marketEnsure that ANI is over indexed in the E Commerce channels as compared to relevant retail market sharesManage budget, operational cost and agency / partner investments for all eCommerce related activity.

Define and drive E Commerce strategies per brand or customer

Leverage and work with the Brand teams to understand brand objectives, strategies and consumer insights ensuring consistent messaging and brand representation online.Develop Customer specific business building programs in partnership with Sales & Marketing teams and oversee the execution of annual customer marketing calendar.Align Customer and Brand strategies/objectives to identify key business opportunities.  Ensure eCommerce plans are integrated into annual Integrated Business Planning Process as well as Retail Joint Business Planning.Identify opportunities for Abbott and its Customers based on a strong understanding of their strategies and shoppers. 

Stakeholder Relationship Management:

Drive alignment of ANI and e-retailer strategies and objectives in the Nutrition Category.Develop and cultivate relationships with the Customers, Agencies and all relevant Partners at the affiliate level. Sync with overall ANI PA eCommerce strategy & recommend further collaboration initiatives across the region.Present marketing plans, specific programs, shopper insights, latest research and best practices to the Customer and Brand teams for their input, support and alignment. 

Lead and develop solutions tied to each of the key drivers in the eCommerce path to purchase:

Acquire: Examples include, winning in search, activating “Buy Now” within digital shopper programming, media and merchandising integrationConnect: ensuring product content is compliant with basic and enhanced standards including establishing A+ content for our products on e-retailers and basic/enhanced content on targeted sitesConvert: Deliver against the 4Ps in E-Commerce, generating multi-item/category solutionsRetain: Working with the CRM team to Leverage both Abbott and retailer CRM assets (inc telemarketing and/or SMS) to drive our businessTrack and analyze each program effectiveness and ROI

Tracking of Ecommerce performance

Put in place an effective system to track sales, share and operational costs through E CommerceLeverage the data captured from the Ecommerce channel to provide inputs to both the Affiliates and the Area team on areas around ROI measurement, KPIs tracking, etc.

Training & Development

Support the skills’ development, knowledge and competence of the country team in order to effectively execute their activities and gain competitive advantage.Identify and share best practice across the local market counterparts as well as across the area.Develop external partners, whose expertise can be leveraged to develop our skills and capabilities in this space.Work with e-retailers and counterparts in the market to bring best in class understanding of managing the E Commerce channel for our categories.

Desired Skills & Experience:

Bachelor's Degree required with 8+ years in sales / marketing / digital / eCommerce role (client side or retailer)  within the FMCG or CPG industryWorking knowledge of E-Commerce business model (from demand generation to distribution) is requiredKnowledge of Retail Sales, Brand Management or Shopper Marketing  An understanding of Consumer/Shopper, using analytical skills and insightsDemonstrates strong leadership and communication skillsAbility to present and influence others, including internal Abbott and external Customer leadersExperience in working with and leading cross-functional teamsStrong analytical and data mining skills