**The Opportunity** Are you looking for a supportive, collaborative workplace with great teams and inspiring leaders? You’ve come to the right place. We’re looking for ambitious people who share our values and want to make every day better for people around the world. If this sounds like you, and the career below sounds exciting, we’d like to hear from you. **Position Responsibilities:** + Inspire and lead a team of digital marketing, brand and communication pros, fostering a collaborative and innovative environment to drive success. + Develop and implement growth marketing strategies to drive customer acquisition and revenue growth. Utilize data-driven approaches to identify opportunities for scaling marketing efforts. + Become the go-to expert on all things brand and digital marketing related, steering the ongoing development of these initiatives across the company. + Craft and execute dynamic digital marketing strategies that align with company goals, covering SEO, SEM, social media, email, content marketing and more. + Plan, execute and optimize data-driven digital marketing campaigns that hit the target and deliver measurable results. + Analyse campaign performance with analytics tools, providing insightful reports to senior management and highlighting key metrics. + Develop and implement engaging digital content strategies for websites, microsites and other platforms, ensuring alignment with business objectives. + Stay ahead of the curve with the latest digital marketing trends and best practices, advocating for fresh ideas to keep efforts innovative and effective within the brand's tone and voice. + Exhibit a keen eye for creative design and provide feedback on brand-building conceptual and design work from internal creative teams and agency partners. + Think strategically to make appropriate brand decisions while executing tactics effectively. + Work seamlessly with cross-functional teams, including marketing, IT, product, and customer service, and collaborate with external partners as needed to ensure projects move forward timely and accurately, staying on budget and on strategy. + Oversee the planning and organization of corporate events such as corporate galas, townhalls, and conferences, creating unique event engagement experiences and maintaining event NPS above 80 points. **Required Qualifications:** + Proven working experience in Digital Marketing, Branding and Communications, with at least 10-12 years of experience. + Expertise in identifying target audiences and devising impactful campaigns. + A deep understanding of the full marketing mix, including digital channels. + Knowledge and experience in MarTech. + Possess a creative mindset paired with a strong analytical skills + Data-driven thinking and a love for numbers. + Exceptional communication skills. + Up-to-date knowledge of the latest trends and marketing best practices. **_When you join our team:_** + We’ll empower you to learn and grow the career you want. + We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words. + As part of our global team, we’ll support you in shaping the future you want to see. **Acerca de Manulife y John Hancock** Manulife Financial Corporation es un importante proveedor internacional de servicios financieros que ayuda a las personas a tomar decisiones de una manera más fácil y a vivir mejor. Para obtener más información acerca de nosotros, visite http://www.manulife.com . **Manulife es un empleador que ofrece igualdad de oportunidades** En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a recruitment@manulife.com . **Modalidades de Trabajo** Híbrido