The Head of Data Driven Insights is a direct report to the Global CMO and serves as the leader responsible for transforming consumer, market, and business data into strategic advantage and measurable enterprise growth. This role owns the global insights agenda for the publishing organization and acts as the company’s primary authority on consumer and player understanding, market intelligence, forecasting, and data-enabled decision making.

Leading three core functions, Consumer and Market Research, Forecasting and Analytics, and the Data Culture Office, the Head of Data-Driven Insights ensures that the company’s creative and commercial decisions are powered by rigorous insight, predictive intelligence, and scalable data infrastructure. The role integrates qualitative and quantitative consumer learning, advanced analytics and stochastic forecasting, and enterprise-wide data-driven culture development, enabling the organization to maximize franchise performance, optimize investment allocation, and future-proof the business against volatility in platforms and consumer behaviour.

As a senior member of the global marketing leadership team, this position is expected to influence executive decisions beyond marketing, including portfolio prioritization, launch and lifecycle strategy, and long-term business model evolution. The Head of Data Driven Insights is accountable for elevating insights from a support function to a strategic growth engine, directly contributing to shareholder value through improved forecasting accuracy, higher marketing ROI, and stronger player lifetime value.

Square Enix are partnering with executive search firm Eden Smith for this vacancy. Please reach out to Jane Smith jane.smith@edensmith.co.uk for more information about this position.