We seek a seasoned leader to develop critical insights, analytics, and innovation that are unique to sports and accelerate Amazon’s live sports sales. He/she will be an expert in identifying and contextualizing data in the advertising and sports marketing sector, with a strong track record of working with internal stakeholders and customers to develop new or enhanced analytics that drive business growth.

Key job responsibilities
• Own the development of marketplace analytics inclusive of supply/demand trends, marketplace spending, viewership trends, asset monetization, competitive shifts, and bid modeling for new or changing sports rights
• Own the development of new/improved prospecting tools and analytics that up-sell and/or cross-sell customers to purchase live sports and broader Amazon Ads products, platforms, and partnerships
• Partner with Sales and Pricing & Planning leads to build dynamic modeling, forecasting, tracking, and inventory management solutions that enhance our ability to monitor captured revenue and identify growth opportunities
• Partner with Measurement and Product teams to develop, position, and implement new proprietary sponsorship measurement products that track, quantify, and optimize brand activation, including customer management and reporting in partnership with Sales
• Work with agency and advertising customers to understand their needs and gaps in terms of sponsorship and media performance, with the goal of identifying new opportunities to differentiate our sports offering and drive revenue
• Partner with Measurement and Marketing teams to develop and scale customer-facing insights that support our sports rights and partnership opportunities, ensuring customer feedback is being tracked and implemented
• Obtain critical customer and Sales team feedback as we partner with Product teams to develop ad-tech innovations that drive demand and revenue growth
• Host and own internal mechanisms with relevant Amazon stakeholders needed to deliver out on the business
• Create strategic frameworks and recommendation documents to guide product development priorities and resource allocation