Description Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. This role is a part of 'GCS- Growth Customer Sales' in India Advertising team. Sponsored Ads (SA) enable advertisers to drive visibility amongst shoppers as they search and browse product pages. We are innovating to improve these products in terms of creative formats, relevance for better shopper experience and performance for advertisers. We are looking for a detail-oriented GTM Manager to drive custom audience adoption for Sponsored ads, full funnel measurement solutions and test/build use-cases for AI image & video generation. Key job responsibilities 1. Drive strategic implementation of Amazon Marketing Cloud (AMC) Audiences across Sponsored Ads by developing custom use-cases and generating incremental revenue through targeted adoption. 2. Define GTM strategy for full-funnel measurement solutions, creating compelling narratives to demonstrate long-term impact of advertising investments. 3. Test and define advertising use-cases for AI creative solutions. Build and maintain AI prompt repository, enabling self-serve capabilities for Sales and Account Management teams. 4. Launch product/feature extensions for India working with global product teams. Drive urgency to advance critical launches. About the team Join the Go-to-Market (GTM) team responsible for driving Sponsored Ads adoption and revenue for Amazon India. Basic Qualifications - 3+ years of program or project management experience - Master's degree or equivalent - Experience using data and metrics to determine and drive improvements Preferred Qualifications - Experience in online advertising or high-tech products/services - Experience with SQL (good to have) Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.