Bogota, Colombia
23 hours ago
Growth & Strategy Manager WACAM

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It Matter.

You will support category-changing initiatives in partnership with marketing, RDQ, finance and other functions. You will bring a deep understanding of consumer trends and needs, business models as well as our competitors' strategies. 

How you will contribute

You will:

Drive dialogue with Marketing, RDQ, Finance, other functions to assess and recommend business solutions. Inspire and influence cross functional, multi-regional teams and engage both internal and external partners to support superior product innovation, business model innovation etc. which deliver sustainable, incremental and profitable revenue potentialSupport strategic innovation roadmapSupport innovation process, cross functionally from concept to commercializationSecure successful roll out of existing bundle in white space marketsSupport regions with best practices on winning bundle

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

Excellent communicator with outstanding influencing and remote management skillsStrategy and / or Marketing management experience gained in FMCG and / or consultingStrong business acumen combined with strategic and analytical thinking in a multinational, multifunctional environmentHigh drive for results and resilienceStrong ability to operate in a complex, ambiguous business structure

More about this role

Key Responsibilities:


Strategic Planning & Development:
    *   Contribute to the development of comprehensive long and short term strategies aligned with overall business objectives for the WACAM region.
    *   Identify and assess emerging market trends, consumer insights, and competitive intelligence to inform strategic recommendations.
    *   Help define target audiences, value propositions, and key marketing priorities for brands and categories.


*   New Business Development:
    *   Explore and evaluate potential new business opportunities within the WACAM region, including new product categories, market segments, and distribution channels.
    *   Develop business cases and financial models to support new business initiatives.
    *   Collaborate with cross-functional teams (e.g., Sales, R&D, Finance) to assess viability and develop go-to-market strategies.


*   Data Analysis & Insights:
    *   Leverage data analytics tools and techniques to extract actionable insights from marketing campaigns, sales data, and consumer research.
    *   Develop and monitor key performance indicators (KPIs) to measure marketing effectiveness and identify areas for optimization.
    *   Prepare and present data-driven recommendations to the Regional Growth & Strategy Lead and other key stakeholders.


*   Marketing Execution & Optimization:
    *   Support the execution of marketing plans across multiple channels, including digital marketing, traditional advertising, and in-store activations.
    *   Monitor campaign performance and implement data-driven adjustments to optimize results.
    *   Collaborate with marketing teams to ensure brand consistency and alignment across all marketing activities.


*   Category Knowledge & Insights:
    *   Maintain a deep understanding of the competitive landscape and consumer trends within relevant product categories.
    *   Identify opportunities to leverage category insights to drive brand growth and market share.
    *   Share category expertise and insights with the broader marketing team.


Qualifications:
*   12+ years of experience in marketing, strategy, or business development roles within the consumer packaged goods (CPG) industry.
*   Demonstrated track record of contributing to the development and execution of successful marketing strategies.
*   Strong analytical and quantitative skills, with the ability to interpret data and generate actionable insights.
*   Excellent strategic thinking and problem-solving abilities.
*   In-depth understanding of marketing principles and best practices.
*   Proficiency in data analysis tools and techniques (e.g., Excel, Google Analytics, Nielsen).
*   Exceptional communication, presentation, and interpersonal skills.
*   Ability to work effectively in a fast-paced, collaborative environment.
*   Fluency in English is essential.


Key Competencies:
*   Strategic Thinking
*   Analytical Skills
*   Data-Driven Decision Making
*   Business Acumen
*   Communication & Presentation Skills
*   Collaboration & Teamwork
*   Results Orientation

No Relocation support available


Business Unit Summary


Wacam is Mondelēz International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers. 

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.

Job Type

Regular

Growth Strategy

Strategy
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