New York, NY, 10176, USA
1 day ago
Growth Marketing Manager
Job Title: Manager, Growth Marketing Location: New York, New York Salary: $75,000 - $95,000 Who We Are GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We specialize in scaling profitable, content-driven advertising campaigns across leading platforms including Meta, Google, TikTok, X, Taboola, Pinterest, Reddit, and more. Our teams blend creativity, data, and experimentation to drive measurable growth for category-leading brands. About the Role We are seeking a Marketing Manager to join our Growth Team. In this role, you will own the strategy, execution, and performance of a portfolio of client accounts across paid social, native, and search channels. You’ll lead account-level decision-making, guide campaign execution, and manage junior team members while working closely with Creative and Content partners to drive scale. This role is ideal for a performance marketer who is highly organized, data-driven, and confident leading both client relationships and internal account teams. What You’ll Do Account Strategy & Performance Ownership + Own end-to-end account strategy for assigned clients, including planning, execution, optimization, and scaling across paid social, native, and search channels. + Guide account strategy and effectively delegate tasks across account teams to maximize net revenue and performance. + Confidently pitch new networks, expansion initiatives, and test budgets to unlock incremental scale. + Identify and act on opportunities to optimize all layers of the GeistM funnel, from creative and targeting to landing pages and conversion flow. + Maintain accountability for campaign execution, including client approvals and timely delivery of action items. Budgeting, Forecasting & Reporting + Own account budgets, pacing, and net revenue projections across all networks. + Optimize ads efficiently and adjust budgets to achieve strong CPA, ROAS, and scale targets. + Edit, approve, and deliver daily, weekly, and monthly client-facing reports and action plans. + Determine deck structure, data narratives, and insights for Quarterly Business Reviews (QBRs) and lead QBR discussions with clients. Client Leadership & Communication + Lead all internal and external efforts for assigned accounts, serving as the primary point of contact. + Oversee and lead client calls, build strong relationships, and maintain timely, transparent communication. + Lead new client kick-off calls and guide the launch process, including developing launch plans and timelines. + Foster trust and rapport with clients while setting clear expectations around performance and execution. Team Leadership & Collaboration + Manage and support 1+ direct reports, providing guidance, feedback, and development support. + Share best practices, industry insights, and performance learnings within your vertical to elevate team performance. + Work cross-functionally with Creative and Content teams to align strategy and execution. + Actively participate in meetings, and broader team initiatives. Testing, Optimization & Innovation + Lead data-driven testing initiatives using structured A/B frameworks to generate repeatable learnings. + Stay current on industry trends, platform updates, and new growth opportunities. + Build and maintain strong relationships with network and platform partners. What You Should Have + Bachelor’s degree in Marketing, Business, Finance, Management, or a related field. + 4–6 years of experience in performance or growth marketing, managing paid social, native, and search campaigns. + Experience owning account strategy, budgets, and performance outcomes. + Prior experience managing or mentoring junior team members. + Strong analytical skills with the ability to translate data into actionable insights and recommendations. + Excellent written and verbal communication skills, with confidence leading client conversations. + Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment. + Creative problem-solving mindset with a strong sense of ownership and accountability. + Experience using project management tools (e.g., ClickUp) is a plus. Why You’ll Love Working Here + Collaborative, high-performing team with a strong culture of learning and experimentation. + Flexible hybrid work structure with one required in-office day per week. + Clear opportunities for growth and leadership development. + Exposure to global clients and diverse industry verticals. + A fast-paced environment with meaningful technical and business challenges to solve. Powered by JazzHR
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