Company Description

Syngenta Seeds is one of the world’s largest developers and producers of seed for farmers, commercial growers, retailers and small seed companies. Syngenta seeds improve the quality and yields of crops. High-quality seeds ensure better and more productive crops, which is why farmers invest in them. Advanced seeds help mitigate risks such as disease and drought and allow farmers to grow food using less land, less water and fewer inputs.

Syngenta Seeds brings farmers more vigorous, stronger, resistant plants, including innovative hybrid varieties and biotech crops that can thrive even in challenging growing conditions.

Syngenta Seeds is headquartered in the United States.

Job Description

The Grower Marketing Manager (GMM) is accountable for developing and executing grower marketing strategies for corn and rice seeds that drive demand, conversion, loyalty, and long-term partnerships with growers and the trade.

The role integrates market intelligence, grower engagement, brand and product positioning, campaign leadership, and cross-functional collaboration to grow market share, accelerate NPI adoption, and strengthen Syngenta’s leadership across the corn and rice value chains. The GMM acts as the strategic marketing bridge between MIPS and the Business Units, ensuring that campaigns are insight-led, execution-ready, digitally amplified, and commercially impactful.

Critical role for portfolio renewal, VIP acceleration, hybrid rice growth, and seeds value capture.

Accountabilities

Grower Marketing & Brand Strategy (Corn & Rice)

Develop and own annual grower marketing strategies and plans for corn and rice, aligned with BU priorities, agri-calendars, and supply realities.Define and maintain clear brand positioning and value propositions for corn and rice portfolios.Segment grower audiences by farm size, geography, production system, and needs, and tailor strategies accordingly.Lead product positioning and grower success narratives, including Package of Technology (POT) and associated services.

Campaign Design, Demand Creation & Execution

Design and lead integrated grower campaigns across digital, on-ground activation, dealer-driven programs, events, field demos, and FITs.Translate portfolio and NPI priorities into clear campaign objectives, targeting, and conversion mechanics.Work with creative, technical, and field teams to develop grower-centric content (videos, guides, trial results, success stories).Ensure campaigns are execution-ready for Sales, Grower Marketing field teams, and Agronomy & Technical Services (ATS).Drive farmer acquisition, conversion, and retention through structured programs.

Digital & Communication Enablement

Partner with Digital, Trade & Marketing Communications to ensure strong digital amplification of corn and rice campaigns.Support the development of content calendars, social media narratives, and digital grower engagement platforms.Ensure all campaign materials are modern, simple, farmer-relevant, and aligned with Syngenta brand standards.Leverage digital channels to increase reach, engagement, and conversion efficiency.

Market Intelligence, Insights & Analytics

Monitor market trends, competitor activity, grower sentiment, and commodity dynamics across corn and rice.Lead field visits, market surveys, and structured insight-generation initiatives.Translate market, agronomic, and campaign analytics into actionable marketing recommendations for portfolio and execution teams.

Grower Engagement & Relationship Building

Build and maintain strong relationships with key growers, grower groups, associations, cooperatives, and influencers.Lead strategic grower engagement platforms including farm visits, field days, trainings, demos, and FITs.Design and oversee loyalty, incentive, and engagement programs that improve grower acquisition, retention, and advocacy.

Portfolio & NPI Alignment

Partner with the Portfolio & Technical Manager to align portfolio lifecycle management, NPI launches, and transitions into campaigns.Ensure new products are supported by clear claims, proof points, and launch toolkits, in collaboration with ATS.Manage phase-in and phase-out messaging to support clean portfolio transitions and inventory health.

Cross-Functional & BU Integration

Work in close partnership with Corn and Rice Business Heads to align campaign priorities, geographies, and timing.Provide functional leadership and coaching to direct reports (Rice Campaign Manager and Marketing Services Lead) to ensure consistency, quality, and execution discipline.Partner with Sales, ATS, Supply Chain, Commercial Excellence, and Digital teams to ensure end-to-end alignment.Coordinate with regional and global marketing teams for strategy alignment and best-practice sharing.

Budget & Agency Management

Own the grower marketing budget for corn and rice within approved financial envelopes.Manage marketing agencies, creatives, digital partners, and service providers.Ensure disciplined spend management, strong governance, and clear ROI on marketing investments.

Performance Management & Reporting

Define and track KPIs including market share, portfolio growth, brand health, grower conversion, retention, and campaign ROI.Prepare monthly and quarterly performance reviews for MIPS and BU leadership.Recommend and drive data-driven adjustments to strategy and execution.

 

Qualifications

Education

Bachelor’s degree in Marketing, Agribusiness, Agriculture, Business Management, or related fieldMaster’s degree is an advantage

Experience

7+ years experience in marketing, agribusiness, seeds, or crop-related industries (corn seeds experience strongly preferred)Proven experience in campaign management, grower segmentation, and field marketingExperience working directly with growers or agricultural channel partners

Skills & Competencies

Strong understanding of corn and rice production systems and grower behaviorStrategic marketing and brand leadership capabilityData-driven mindset with ability to translate insights into actionStrong communication, presentation, and stakeholder-influencing skillsProject and budget management capabilityWillingness to travel extensively to field locationsProficiency in MS Office; familiarity with CRM or marketing automation tools is an advantage

Key Performance Indicators (KPIs)

Market share growth (corn and rice)Portfolio and NPI performanceBrand health and NPSGrower acquisition, conversion, and retentionCampaign ROI and lead conversion ratesGrower engagement levels (events, digital platforms, loyalty programs)

Additional Information

Travel Requirements:   50-60%All applicants must be eligible to work anywhere in the Philippines

Additional Information

Syngenta is an Equal Opportunity Employer and does not discriminate in recruitment, hiring, training, promotion or any other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, marital or veteran status, disability, or any other legally protected status. Learn more about our D&I initiatives here: https://www.syngenta.com/careers/working-syngenta/diversity-and-inclusion