Remote Work: Hybrid

Overview: At Zebra, we are a community of innovators who come together to create new ways of working. United by curiosity and a culture of caring, we develop smart solutions that anticipate our customer’s and partner’s needs and solve their challenges.
Being a part of Zebra Nation means you are seen, heard, valued, and respected. Drawing from our unique perspectives, we collaborate to deliver on our purpose. Here you are a part of a team pushing boundaries today to redefine the work of tomorrow for organizations, their employees, and those they serve.
You'll have opportunities to learn and lead in a forward-thinking environment, defining your path to a fulfilling career while channeling your skills toward causes you care about – locally and globally.
Come make an impact every day at Zebra.
Develops and executes strategic marketing plans to drive OEM business growth while maintaining the marketing competitive advantage in targeted continents.Collaborates with sales, marketing and product teams to manage positioning, messaging and go-to-market strategy for OEM products, create tactical campaigns, analyze market trends, and oversee budgets for specialized marketing initiatives to meet OEM sales targets.Drives strategic growth by identifying new market opportunities and developing relationships with key OEM partners and customers.
Responsibilities:

OEM Portfolio Marketing

Acts as marketing’s single point of contact for the OEM portfolio to internal and external stakeholders.Owns product reinvigorate, refresh and retire programs, working in alignment with sales, marketing and product teams on requirements and tools for product launch/lifecycle initiatives and tactical campaigns.Responsible for monitoring and driving organizational response to primary competitors’ regional marketing campaigns, messaging, etc.Manages marketing budgets, track KPIs, and report on the effectiveness of launches and initiatives.

 

OEM Field & Partner Marketing

Collaborates with internal sales, marketing and product teams as well as key OEM partners to create and execute tailored marketing programs, digital campaigns, events, sales enablement tools and demand generation strategies, to drive mutual business growth and accelerate customer acquisition.Builds and nurtures strong, productive relationships with internal OEM sales team and key OEM partners and customers.

 

Strategic Growth & New Market Development

Coordinate with sales, marketing and product teams to align OEM-specific strategies with broader corporate goals. Identify and develop new OEM market opportunities incl B2C, new vertical segments and unique use cases in core verticals. Measure market sizing of such opportunities and qualify key partners and customers while expanding relationships with existing accounts to increase market share.Monitor industry trends, competitive landscapes, and technological shifts to develop actionable market strategies and business plans.
Qualifications:
BA/BS degree in relatable field8+ years of product marketing and/or comparable product management, development experienceClarity of thinking & vision - keen prioritization skillsOrganizational Agility: Matrix, indirect managementInfluence/Negotiation/Partnership skills with product teamsDrive results and execution through a virtual team, Ability to thrive in matrixed organization environmentAbility to technically understand how products fit in to create and deliver a solutionAPAC: Must speak, present, read and write ChineseExcellent presentation & communication skillsDemonstrated whole lifecycle product marketing experience, from NPI to EOLUnderstanding of holistic go-to-market readiness, especially readiness of different channels for the portfolio at largeCompetitive analysis, with a focus on neutralizing and responding to marketing tactics in regionDemonstrated willingness to actively participate with vertical marketing teams.Base Location: NOIDA

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