Description Drive strategic growth initiatives and go-to-market strategy for advertising product innovations, focusing on identifying market opportunities, developing comprehensive GTM frameworks, and accelerating product adoption across key customer segments. Key job responsibilities Lead Go-To-Market (GTM) Strategy & Advertising Product Initiatives Lead end-to-end GTM strategy development for new advertising products and features, including market analysis, competitive positioning, and launch planning. Partner with Product, Sales, and Marketing teams to define value propositions and craft compelling narratives for new ad solutions. Conduct detailed market research and customer insights analysis to identify emerging trends and opportunities within the advertising technology landscape. Create strategic frameworks and recommendation documents to guide product development priorities and resource allocation. Develop pricing strategies and business models that maximize market penetration and revenue potential for new ad products. Build comprehensive launch plans encompassing sales enablement, marketing campaigns, and customer success strategies. Drive cross-functional alignment on GTM initiatives through effective communication and stakeholder management. Monitor and analyze post-launch performance metrics to continuously optimize GTM approach and product adoption. About the team Amazon Advertising is expanding their sports organization with a new Go to market team. It is an exciting time to be part of Amazon Ads as we look to establish a new way to transact around sports and streaming and how we partner with our customers from a global view. Basic Qualifications - 7+ years of developing, negotiating and executing business agreements experience - 7+ years of professional or military experience - Bachelor's degree - Experience developing strategies that influence leadership decisions at the organizational level Preferred Qualifications - Experience as a founder or executive focused on related segments, or as a practice leader or business unit owner - Experience selling to Fortune 1000 or Global 2000 organizations Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $158,400/year in our lowest geographic market up to $262,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.