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This Position reports to:
Product Marketing Director (부장)
Role Overview
As a participant in the Global Discovery Early Talent Program - Marketing and Sales track, you will assume hands-on responsibilities from day one. The exceptional colleagues you collaborate with, the challenging projects you undertake, and the global scope of our business will provide you with the experience necessary to build a world-class career in this field.
In this extended engagement, you will play a pivotal role in supporting the organization’s strategic objectives. Your expertise and experience will be leveraged to ensure continuity in product marketing excellence and technical leadership within the Electrification Distribution Solutions Division.
Your Mission
As a participant in the Global Discovery Trainee Program - Marketing and Sales, you will assume hands-on responsibilities from day one. The exceptional colleagues you collaborate with, the chal-lenging projects you undertake, and the global scope of our business will provide you with the expe-rience necessary to build a world-class career in this field.
You will be part of a 24-month rotational program designed to enhance your skills in inside sales, marketing, leadership, and ABB product knowledge. Your rotations will be within the Electrification business area. You will also participate in a June orientation alongside other Discovery Program participants. This global initiative is tailored for early talent training, personal and professional growth, and networking opportunities.
Key Responsibilities
Implement product marketing strategies aligned with global standards for the assigned area/segment, ensuring clear communication of product value propositions and positioning.
Monitor progress toward product marketing targets and budgets, introducing improvement plans as necessary.
Gain deep market insights through continuous meetings with End Users, Channels, and System Integrators, and collaborate closely with factories and global teams to develop marketing strategies tailored to the specific market.
The assigned product scope covers the entire Electrification Distribution Solutions portfolio, specifically including Grid Components such as vacuum circuit breakers, vacuum interrupters (VI), current and voltage transformers (CT/PT), UFES, Is-Limiter, and intelligent electronic devices (IEDs)
What kind of candidate are you looking for?
We are looking for recent graduates with a solid academic foundation, preferably holding a Bachelor's or Master's degree in fields such as Electrical Engineering, Electrical Sciences, Marketing, Business Administration, Mechatronics, Mechanical Engineering, or related disciplines, specifically within the electrification sector. The ideal candidate should possess the following skills and experiences:
Qualifications
Fresh graduate or up to 1 year of experience in electrical-related roles
Basic understanding of low voltage and smart power products, including breakers, panels, and protection devices
Korean fluency and business-level English required
Educational Background: Preferred degrees include:
Bachelor’s or Master’s degree in Electrical Engineering or a related field
B.Sc. in Marketing
Master’s degree in Marketing or a related field
Bachelor or Master of Business Administration
Bachelor’s degree in Sales Management or related fields
Degrees in Communications, Advertising, or similar disciplines
Relevant Experience:
Experience in portfolio management, business strategy, market intelligence, and customer experience success within the electrification sector.
Familiarity with new product launches, product needs analysis, and targeted business development in electrification.
Exposure to project management, sales support, and technical assistance in marketing contexts.
Technical Skills:
Proficiency in tools such as SAP, Salesforce, and other sales support platforms.
Strong analytical skills for conducting market research, analyzing trends, and identifying growth opportunities in the electrification market.
Communication Skills:
Excellent verbal and written communication skills, with a knack for crafting compelling value propositions tailored to various customer segments in the electrification sector.
Ability to collaborate effectively with cross-functional teams and engage with customers.
Global Mindset:
A willingness to think globally and work in diverse teams, demonstrating curiosity, resilience, and openness to new ideas.
Attention to Detail:
A strong emphasis on accuracy and detail in all tasks, ensuring high-quality outputs in project management and reporting.
Passion for Innovation:
A proactive approach to identifying gaps and opportunities for differentiation in the electrification market, along with a commitment to promoting sustainable practices.
We value people from different backgrounds. Could this be your story? Apply today or visit www.abb.com to read more about us and learn about the impact of our solutions across the globe.