Gothenburg, SWE
31 days ago
Field Sales Account Manager

About the team
In Sweden we operate with a clear split between inside sales and field sales, supported by a customer success role. Inside sales typically handles smaller initial deals, and when an account grows beyond a defined threshold it transitions to field sales ownership. Field sales owns the relationship, drives adoption, and expands the account over time.
This role is a classic field sales position with a dedicated customer base and responsibility for both growth and selected new logo acquisition. 

What truly sets us apart is our culture. This is a team with an exceptional atmosphere: friendly, supportive, and genuinely collaborative colleagues who are here to win as a team. People share knowledge, help each other succeed, and keep competition external, not internal. If you are looking for a high performing sales environment without the ego and internal friction, you will feel at home here. Add to that strong pride in our products and a positive customer reputation, and you get a high performing sales environment where people stay, grow, and succeed together.

The opportunity
We are hiring a new Field Sales Account Manager to strengthen our presence in the Gothenburg region and to rebalance account coverage. You will join a well-functioning sales setup with strong alignment with marketing and a clear handover model from inside sales.
Our portfolio is best of breed in Sweden, especially in closing books and tax, and we are a market leader. Winning is all about value-based selling, proof of impact, and credibility with finance, tax, and accounting stakeholders.

What you will do

Own and grow a dedicated customer base

Manage and develop a portfolio currently sized in the hundreds of customers, with an ambition to reduce overload and enable higher quality account management

Drive renewals, upsell, cross sell, and expansion across the portfolio

Support customers in the journey from on premise to cloud solutions where relevant

Identify needs early, build account plans, and increase product penetration and usage

Win new business in a tough competitive market

Deliver new logo acquisition alongside existing base growth, with a typical split of around 70 percent existing customer growth and 30 percent new business

Source and create opportunities through professional networks, industry associations, events, exhibitions, and referrals from existing customers

Build pipeline through proactive outreach and smart prospecting

Run longer cycle sales processes with stamina, structure, and relationship depth, typically around 67 days on average and longer for larger deals

Sell a broad tax and accounting portfolio

Position and sell across the Capego portfolio and adjacent tax and accounting products, including solutions across closing books, tax, audit, KYC, teamwork, and related offerings

Sell training services in addition to software, both on site and classroom style where relevant

Articulate best of breed value and handle price objections with strong commercial reasoning and ROI storytelling

Work cross functionally to deliver customer outcomes

Partner closely with marketing through a bi weekly collaboration

Engage customer support and professional services to resolve issues and deliver training

Navigate product management discussions constructively, representing customer needs and field feedback, and maintaining a healthy push pull between sales priorities and product roadmap

Maintain CRM hygiene and essential reporting

Location and travel

The role is intended to be based in Gothenburg to ensure local presence and improved customer coverage in the region

Travel is limited. In person meetings with customers are mostly in  early / new customer relationships, with follow ups typically online

What success looks like
Within the first months you will:

Build a structured plan for your assigned territory and portfolio

Establish strong relationships across key accounts and with internal stakeholders

Demonstrate value based selling behaviour 

Build a healthy pipeline for new logo growth in your region


Over the first year you will

Deliver portfolio growth through renewals, upsell, and cross sell

Contribute meaningfully to new logo acquisition despite competitive price pressure

Improve account coverage quality through prioritization, planning, and execution

What we are looking for
Minimum requirements

Proven B2B experience with customer facing responsibility, ideally at least 2 years of successful performance in a relevant role

Comfort selling to a range of stakeholders from sole practitioners to enterprise environments, including procurement and senior decision makers

Basic business and finance understanding, gained through education or work experience, so you can credibly discuss the fundamentals of closing books, tax, and compliance processes

Ability to run structured sales cycles with patience and stamina, not just quick transactional selling

Swedish and English fluency, as used in customer and internal communication


Preferred background

Experience in software or value-based solution selling

Familiarity with the Swedish tax and accounting ecosystem

Experience from relevant market players adjacent finance and compliance solutions

Candidates with an accounting, audit, or tax background who are motivated to move into commercial roles can be considered if they have strong customer facing capability

Personal traits that fit the team and customer base

Hunter mindset when needed, combined with the maturity to develop long term relationships

Humble, credible, and consultative style that resonates with tax and accounting professionals

Entrepreneurial ownership, you operate like you run your own business within a larger enterprise

Comfortable with admin and process discipline 

Compensation

Competitive base salary plus variable compensation

Typical structure is approximately 70 percent fixed and 30 percent variable, with the variable portion linked to performance across existing base growth, new business, and relevant transactional or training related elements

Onboarding and support

Close weekly coaching with the Sales Director, with higher touch support early on

Structured product enablement and shadowing with experienced field sales colleagues

Possible time in Stockholm for onboarding and exposure to key accounts and ways of working

Questions?
Reach out to recruiter Silvie Roelans on Silvie.roelans@wolterskluwer.com

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

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