The Field Marketing Manager (FMM) is responsible for representing Red Bull at the local level in a manner that aligns with global and national strategies and priorities. They establish strong connections within the local community, including influential individuals and opinion leaders, both online (via social media) and offline. FMMs design and execute marketing initiatives across the four core pillars of the marketing mix: Consumer Collecting, Sports, Culture, and Communications, while leveraging opportunities in On Premise, Off Premise, and New Business sectors, all tailored to local needs. They embody the brand’s commitment to providing a localized presence by developing marketing strategies informed by consumer and product insights, while coaching their teams of specialists to deliver exceptional execution. Based in the local community, the FMM brings the brand to life for the regional audience.