F&B Strategist Job ID 221468 Posted 06-Jun-2025 Service line Advisory Segment Role type Full-time Areas of Interest Consulting, Design Location(s) Madrid - Madrid, Comunidad de - Spain **Job Description** At CBRE-Streetsense, we are looking for an **F&B Strategist** with a hybrid background in **consulting firms and operators (preferably within the hotel industry)** , who sees F&B as a defining and inseparable part of the modern hospitality experience. The ideal candidate will be able to integrate F&B strategy into hotel repositioning and experience design projects, bringing both analytical and creative thinking. ⸻ **Key Responsibilities** – Integrate F&B strategy as a core part of CBRE-Streetsense’s hospitality consulting projects. – Lead the development of experience-driven hospitality projects—from market and audience analysis to brand positioning, storytelling, and experience definition (guest journey). – Design the full guest journey, covering both the overall hotel experience and the F&B offer (F&B mix, menu engineering), tailored to different hotel categories and guest segments. – Coordinate effectively with architects and designers to translate F&B concepts into spatial and operational requirements. – Support the creation of brand-aligned F&B programming and activations to enrich guest experience and drive awareness. – Contribute to the commercial development and strategic positioning of CBRE-Streetsense’s hospitality division. ⸻ **Requirements** – Degree in Hospitality, Business Administration, Marketing, Holistic Design, or related fields. – 5 to 10 years of combined experience in F&B operations (preferably in hotels) and F&B consulting. – Proficiency in strategic methodologies such as brand platform development, experience design, and customer journey mapping. – Technical expertise: FOH/BOH layout strategy, zoning and circulation, concept menu development, financial modeling, etc. – Experiential knowledge: FF&E, OS&E, concept activation, sensory storytelling. – Develop and implement strategies to enhance guest experiences and drive revenue. – Conduct detailed operational analysis to identify trends, opportunities, and areas for improvement. – Strong professional network in the sector (operators, brands, suppliers, chefs, etc.). – Proficient in English. – Strong command of MS Office, especially PowerPoint and Excel. ⸻ **Nice to Have** – Ability to interpret and analyze financial models to inform strategic decisions and assess business viability. – Monitor financial performance of each venue, manage budgets, and prepare comprehensive reports highlighting key KPI´S. – Utilize data-driven insights to optimize resource allocation and operational efficiency. – Proficiency in Adobe Creative Suite (especially InDesign and Illustrator) for creating presentations and visual briefs. _CBRE is an equal opportunity/affirmative action employer with a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law._ CBRE, Inc. is an Equal Opportunity and Affirmative Action Employer (Women/Minorities/Persons with Disabilities/US Veterans)